PCCA Journal|2
nd
Quarter 2015
55
Subsite Electronics Names
Lamerton Marketing Manager
S
ubsite Electronics has named Jeri Lamerton as the
company’s marketing manager. She will be respon-
sible for leading and executing all Subsite Electronics
marketing strategies and activities.
“Jeri brings nearly 20 years of marketing experience in the
underground construction industry to the Subsite Electronics
team,” said Mark Whiteman, Subsite
Electronics
president.
“She will be
a valuable
addition as
we undertake
significant
marketing
initiatives to
further establish Subsite Electronics as
a premier brand for electronic products
serving the underground construction
industry.”
Lamerton joins Subsite Electron-
ics from the Ditch Witch organiza-
tion, where she held multiple roles of
increasing responsibility, including most
recently serving as the company’s dealer
marketing and public relations manager.
Subsite Electronics and Ditch Witch are
both brands within the Charles Machine
Works family of companies.
Lamerton brings to her new position
a wide range of experience in public
relations, advertising, dealer marketing,
trade show management, and other mar-
keting communications functions. She
holds a bachelor’s degree in merchandis-
ing from Oklahoma State University.
Two Certifications
for HydraLiner CIPP
H
ammerHead Trenchless Equip-
ment’s HydraLiner cured-in-
place pipe (CIPP) lining system
has received two of the industry’s most
highly respected certifications. Indepen-
dent testing by NSF Interna-
tional and the ICC Evaluation
Service (ICC-ES) determined
that HammerHead HydraLiner
meets or surpasses high-level
plumbing and ventilation stan-
dards. Both organizations cer-
tified HydraLiner consumables
in early January. The endorse-
Continued on page 56
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EffectiveDate: January,2015.Product specifications andprices are subject tochangewithoutnoticeorobligation.Thephotographs and/ordrawings in thisdocument
are for illustrative purposes only. Refer to the appropriate Operator’s Manual for instructions on the proper use of this equipment. Failure to follow the appropriate
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