PCCA Journal|1
st
Quarter 2011
44
Netherlands. Frank Beerthuis will take over the managing
director role at VEMEA.
Other realignment changes include:
•
Global aftermarket & marketing will be led by Vice Presi-
dent Mark Core,
•
Global forage, procurement, logistics, and IT will be led by
Vice President David Corbin, and
•
Global industrial solutions will be led by Vice President
Doug Hundt.
Kennametal Interactive Catalog
App Now Available Free on iTunes
W
hile economic cycles may move slowly,
the pace of social media access to valu-
able industrial and high-tech resources is
quickening. PCCA member Kennametal,
a world leader in tooling, engineered components, and ad-
vanced materials for the manufacturing and mining indus-
tries, is among the pioneers in this effort.
Kennametal recently debuted an interactive catalog app for
the iPad platform. Users can conveniently download any and
all of Kennametal’s numerous product catalogs and review
products and specifications, request quotes, view engineer-
ing drawings or videos, or contact technical support for more
information.
Now this app is available for download through iTunes
at no cost. “Whether it’s for accessing product information,
seeking expert help, or just communing with fellow users
and fans, we want to be sure people are accessing the Ken-
nametal information they want in the way they want to get
to it,” said Jennifer Altimore, site content manager at Ken-
nametal. “Estimates of iTunes users number in the hundreds
of millions, and they’re downloading an ever-growing range
of content. It’s game-changing when you realize Kennametal
is among the first to recognize that engineers, machinists,
and other experts who want the latest and most exact techni-
cal information also watch videos and listen to music.”
DUECO Names New Marketing Manager
D
UECO, Inc. recently hired Louise Hermsen as
marketing manager. In this position, Hermsen
will report directly to DUECO president, Judie
Taylor.
“Louise has outstanding credentials in marketing construc-
tion, mining, agricultural, and material handling equipment,
services, and systems and is a great fit to lead our marketing
efforts at DUECO,” Taylor said. “Her strategic orientation and
commitment to customer satisfaction will drive our focus on
the customer, expand our opportunities, and increase our
brand value.”
Hermsen holds a BA degree in Education from St. Norbert
College and an MBA in Marketing from UW-Whitewater.
Before joining DUECO, she served as senior leader direct-
ing marketing and communication programs at P&H Mining
Equipment in Milwaukee, following marketing roles in other
business segments within Harnischfeger Corporation. She
started her career in a progression of marketing positions at
JI Case, where she supported many of DUECO’s customers
with the Case and Case/IH lines of construction and utility
equipment.
Ditch Witch Unveils 830R/T
High-Frequency Locating System
I
n December, Ditch Witch announced the release of its
new 830R/T high-frequency electronic locating system.
The 830R/T (receiver/transmitter) system is designed
to provide best performance at a high active frequen-
cy. One advantage of a high-frequency locator is its ability to
trace poor conductors, such as ungrounded tracer wire, and
locate short lengths of utility infrastructure better than low-
frequency units.
Numerous automatic features (such as gain control, auto
depth, and visual and audio feedback) make the 830R/T
easy for even novice operators to confidently identify and
trace metallic pipe or cable, water, and gas distribution lines.
The ruggedly built, construction-grade system has an IP65
environmental rating, so it can stand up to the rigors of the
construction site and the toughest weather conditions. On-
the-job dependability
is further enhanced
by the system’s long
battery life: 150 hours
on the transmitter, 75
hours on the receiver.
Adaptive filter-
ing ensures that the
830R/T is highly
responsive in all
modes of operation,
providing left-to-right
guidance very quickly
regardless of mode or
operator style. In PV
(Peak Verify) mode,
Member News
Continued from page 43