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PCCA Journal|3

rd

Quarter 2015

29

Cisco VNI Forecast

Implications for Service

Providers

Due to the increasing number of devices

(e.g., tablets, smartphones, and M2M

connections) that will need to be authen-

ticated to gain access to fixed/mobile

networks (enhanced security and intel-

ligence required), increased bandwidth

capacity is not the only requirement in

the next half decade.

The evolution of advanced video ser-

vices (e.g., HD/ultra HD video, spheri-

cal video) and M2M applications are

expected to create new bandwidth and

scalability requirements for service

providers (SPs). Residential, business,

and mobile consumers continue to have

strong demand for advanced video ser-

vices across all network and device types

(quality, convenience, and price are key

factors for success).

Continued business video adoption

(i.e., HD and web-based video confer-

encing and business VoD) may prompt

greater growth in network virtualization

and leveraging the Internet for video

transmission (network ramifications for

SPs/OTTPs).

By 2019, more than 14 percent of

monthly global IP traffic will come from

cellular connections and 53 percent of

monthly IP traffic will come from Wi-Fi

connections (i.e., more than two-thirds

or 67 percent of total monthly IP traffic).

Differentiated and monetizable mobile

strategies will be important for all SPs.

IP networks must be intelligent and

flexible enough to support the constant

introduction of new/updated applica-

tions for fixed and mobile networks.

Many SPs are actively collaborating with

application and content developers to

differentiate their services.

Cisco VNI Methodology

The Cisco VNI Global Forecast and

Service Adoption study for 2014 to 2019

relies upon independent analyst fore-

casts and real-world mobile data usage

studies. Upon this foundation are layered

Cisco’s own estimates for global IP

traffic and service adoption. A detailed

methodology description is included in

the complete report. Over its 10-year his-

tory, Cisco VNI research has become a

highly regarded measure of the Internet’s

growth. National governments, network

regulators, academic researchers, tele-

communications companies, technology

experts, and industry/business press and

analysts rely on the annual study to help

plan for the digital future.

Source: Cisco Visual Networking Index

Global Traffic Forecast Update, 2014-2019.

More information is available at www.

cisco.com

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