PCCA Journal 4th Quarter 2013 - page 33

PCCA Journal|4
th
Quarter 2013
33
• 64 percent of broadband subscribers also access the inter-
net on a smartphone, compared to 52 percent last year.
• 19 percent of all not online at home access the internet on
a smartphone, compared to 12 percent last year.
• 1 percent of households paid to subscribe to internet ser-
vice at home in the past year, do not currently subscribe,
and do not plan to subscribe again in the next six months.
• Less than 1 percent of all online households say that
broadband is not available in their area, compared to 6
percent in 2008.
• 42 percent of households with annual incomes less than
$30,000 do not use a laptop or desktop computer at home,
compared to 8 percent with incomes greater than $30,000.
• 1 percent of all households have an iPad or tablet, but do
not use a desktop or laptop computer
“While overall online penetration at home has flattened,
broadband has grown by attracting previous narrowband
customers, late-adopters of online at home, and movers into
new households,” said Bruce Leichtman, LRG president and
principal analyst. “Despite an increasingly limited base of
potential new subscribers, and some consumers opting to
solely access the internet on a smartphone, broadband will
continue to grow at a modest pace for the next few years.”
Broadband Driving
Small Business Growth
T
he Broadband Coalition recently released a new
report looking at the impact small and medium
sized business (SMBs) are having on job growth
and economic recovery. The paper, “Broadband
Innovators: Driving Small Business Forward,” is the second
in a four-part series laying out the future of broadband. 
“Thanks to broadband, the term ‘mom and pop’ has been
replaced by ‘future IPO,’” said Chip Pickering, former Mem-
ber of Congress and spokesperson for the Broadband Coali-
tion. “Competitive carriers help SMBs leverage technologies
like VoIP and cloud virtual storage to innovate and hire more
workers.”
According to the report, small firms that adopt broadband
and internet services are the fastest-growing segment of the
SMB market. That’s why they spend $293 billion of the $326
billion spent annually on IT budgets. It’s an investment in re-
liable, scalable broadband that allows SMBs to be the growth
engines of the economy.
“Our first paper, ‘Driving the Network Forward,’ focused
on innovations unleashed by competitive broadband provid-
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