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1

st

Quarter 2011

President

Kevin Mason

ElectriCom, Inc.

President-Elect

Larry Libla

W & L Constuction

1st Vice President

Tommy Muse

Aubrey Silvey Enterprises, Inc.

2nd Vice President

Glen Amerine

Amerine Utilities Construction, Inc.

Treasurer

Steve Sellenriek

Sellenriek Construction

Secretary

Timothy D. Killoren

North States

Officer Directors

Official Publication of the

Power & Communication Contractors Association

Board of Directors

David Aubrey

Okay Construction

Tony Briggs

Vermeer Manufacturing

Ed Campbell

Henkels & McCoy, Inc.

James Dillahunty

Henkels & McCoy, Inc.

John Fluharty

Mears Group, Inc.

Herb Fluharty

Mears Group, Inc.

Matthew Gabrielse

Gabe’s Construction Co., Inc.

Jerrod Henschel

Michels Corporation

Dan Levac

Preformed Line Products

Todd Mix

ElectriCom, Inc.

Todd Myers

Kenneth G. Myers Construction

Robert Orr

Sherman & Reilly, Inc.

Larry Pribyl

MP Nexlevel, LLC

Brad Radichel

Condux International

Ron Tagliapietra

Michels Corporation

Matt Trawick

Trawick Construction Co., Inc.

BryanWesterman

MasTec, Inc.

Publication Staff

Publisher

TimothyWagner

twagner@pccaweb.org

Associate Publisher

Cheryl Stratos

stratosc@pccaweb.org

Editor

Michael Ancell

mancell@pccaweb.org

Advertising Sales

Manager

Victoria Geis

vgeis@pccaweb.org PCCA Discusses Davis-Bacon with Labor Department Officials 13 On November 12, a PCCA delegation met with high-ranking officials at the U.S. Department of Labor in Washington, D.C., to explain our members’ problems with Davis-Bacon Act job classifications and wage determinations and to seek the agency’s guidance and assistance in complying with Davis-Bacon on contracts financed by federal stimulus funds. Marketing in the “New Normal” 21 By Cynthia Paul and Ken Roper Marketing, customer loyalty, value propositions, market brand, and efficiency are all part of the new normal for contractors. What do you need to prepare for in 2011 and beyond? This article presents ideas for marketing in the new normal to grow profitable revenue. Stringing Equipment Maintenance 36 With line construction continuing year round, it is more critical now than ever before to have a preventive maintenance and service program in place to avoid or mitigate the consequences of equipment failure. The folks at Sherman & Reilly thought it would be a good idea to remind their fellow PCCA members that now might be time to do some preventive maintenance. RDUP News 7 News Briefs 13 In Memoriam: Don Killoren 14 2011 PCCA Convention Preview 29 IT Watch 34 Safety News 39 PCCA Member News 43 Industry Calendar 46 Advertiser Index 46 103 Oronoco Street, Suite 200 Alexandria, Virginia 22314 (800) 542-PCCA www.pccaweb.org