PCCA Journal|2
nd
Quarter 2015
35
often intermittent due to a combination of financial stresses
and technical constraints.
Smartphone owners of all kinds use their phone to help
navigate numerous important life events; lower income and
“smartphone-dependent” users are especially likely to use
their phone for job and employment resources.
Smartphones are used for much more than calling, texting,
or basic internet browsing. Users are turning to these mobile
devices as they navigate a wide range of life issues, such as
health care, banking, real estate, education, and employment.
A majority of smartphone owners use their phone to follow
along with breaking news, and to share and be informed
about happenings in their local community; smartphones
also help users navigate the world around them, from turn-
by-turn driving directions to assistance with public transit.
A substantial majority of smartphone owners use their
phone to follow along with news events near and far, and to
share details of local happenings with others.
Users view smartphones as freeing, connecting, helpful,
and usually worth the cost but not always essential.
When asked to choose from a series of statements rep-
resenting how they feel about their phone, a substantial
majority of smartphone owners feel that these devices are
“helpful” rather than “annoying,” “connecting” rather than
“distracting,” and that they represent “freedom” rather than a
“leash.”
At the same time, smartphone owners are relatively divid-
ed on the essential necessity of mobile connectivity: 54 per-
cent say that their phone in “not always needed,” while 46
percent say that it is something they “couldn’t live without.”
And while a substantial 80 percent majority of smartphone
owners describe their phone as “worth the cost,” 19 percent
describe it as a “financial burden.”
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