PCCA Journal|1
st
Quarter 2013
39
B
uilding on a campaign that has raised aware-
ness of the dangers of texting while driving
and inspired more than 1.2 million pledges
not to text behind the wheel, AT&T on Janu-
ary 7 announced plans to expand the It Can
Wait program in 2013.
Texting and driving can be a deadly combination and is
involved in more than 100,000 vehicle crashes each year,
often causing injuries and deaths. This year, AT&T plans to
collaborate with other companies and nonprofit organizations
to further spread the message that no text is worth dying
for and to make no-texting-while-driving technologies more
widely available.
In 2012, 165 organizations, including national nonprofits,
commercial businesses, law enforcement, educators, legisla-
tors, professional associations, and government agencies,
helped get out the message and encourage people to make a
personal pledge not to text and drive.
In 2013, AT&T plans to extend work with existing It
Can Wait collaborators and significantly expand their
ranks.  Plans include:
• Working with device makers to pre-load no-texting-while-
driving technologies and solutions into handsets, with
the goal of making these solutions standard on all AT&T
smartphones.
• Engaging cities such as Houston, Texas, and companies
including USAA and Wal-Mart to discuss potential new It
Can Wait collaborations.
• Making resources, ranging from It Can Wait branded
materials, to teaching aids, and sample company policies,
available to other organizations for programs they develop
• Launching a year-round texting-while-driving simulator
tour targeting more than 380 events nationwide.
AT&T, its 240,000 employees and other supporters are calling
on all drivers to go to
to take the no-tex-
ting-while-driving pledge, and then share their promise with
others via Twitter (#itcanwait) and Facebook. The pledge is
part of the public awareness campaign aimed directly at stop-
ping the dangerous practice of texting while driving.
personal protective equipment, handling
and storage, and emergency procedures
related to hazardous substances in the
workplace. 

The Workers’ Rights Award and $6,000
went to the No Jack—Young Workers’
Safety Campaign website developed by
the Montana State Fund (the state’s larg-
est workers’ compensation insurer). This
edgy, youth-focused website expands
the reach of MSF’s safety and health
message to a target audience of workers
ages 16-24 by educating them and their
employers about workers’ rights to a safe
and healthful workplace. 

The People’s Choice Award and $3,000
went to Sidharth Garg for his Ergonom-
ics iOS Application. This complete
mobile workplace health solution offers
ergonomic equipment setup advice, a
variety of workplace-specific stretching
exercises, and programmable reminders
to help time breaks and prevent muscu-
loskeletal injuries. 

The winning submissions can
be viewed at www. dol.gov/dol/
apps/2013AppWinners.htm. All of the
finalists’ submissions can be viewed at
.
AT&T to Extend “It Can Wait” Reach in 2013
Safety News
Continued from page 37
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