PCCA Journal|1
st
Quarter 2010
35
costs dramatically increases the cost of deployment.
Other outside plant costs, including pole attach-
3.
ments, also drive deployment gap.
Deployment gaps for access to advanced, high-
4.
speed broadband occur in the small business mar-
ket marketplace, in rural areas, and to consumers in
many residential neighborhoods across the nation.
Television Set-Top Box Innovation Gap
Hinders convergence, utilization, and adoption
The convergence of video, TV, and internet proto-
1.
col-based technology is creating a new broadband
medium that could drive adoption and utilization.
Lack of devices is a major barrier for adoption: 99
2.
percent of U.S. households have a TV versus 76
percent with PCs.
Retail navigation device and set–top-box market
3.
competition has not emerged, limiting innovation.
Personal Data Gap
Users need to control their own information
Personal data is increasingly digitized and moving
1.
to the internet “cloud.”
Users have little control over their personal informa-
2.
tion.
Ensuring privacy and security will enable a new
3.
generation of applications and improve top national
priorities that would benefit by secure but acces-
sible personal information.
Harnessing broadband to achieve key national pur-
poses (better health care, education, government per-
formance and civic engagement, economic opportunity,
public safety, improvements in energy conservation
and environmental protection) requires better con-
nectivity, although the level of connectivity necessary
depends on the nature of the institutions and applica-
tions.
Achieving these goals, however, will also require
a broadband ecosystem that provides people with
training and support in digital skills, ready access to
computers and mobile devices, better applications,
better security, and other needs. Further, the ecosystem
requires that incentives be aligned to encourage the use
of broadband applications; today, there are a number
of rules that discourage the use of broadband.
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® 2010 A-D Technologies
A-D Technologies