Title: Weaving Stories in Launch Campaigns

Hello again,

Just to recap - yesterday we spent time discussing the
different ways to leverage your stories to sell more. 

Have you had time to reflect on these styles in order
to determine what will work best for your brand?

If so, let's keep going!

The next step is to figure out a way to integrate your
story into your marketing campaigns and product launch.

Your launch could take place on any platform, it really
doesn't matter. The way you tell your story so that it
resonates with your audience is all that matters.

To do this effectively, you need to understand the
platform you plan to use. Since marketing via storytelling
on Facebook will require a different approach than within a
community like Instagram, it's crucial that you first spend
time evaluating the different areas you plan to use within
your campaigns.

Think:

* How are existing brands utilizing stories effectively
within their marketing campaigns?

* How are people responding to these stories?

* What triggers are you able to identify within these stories?

Knowing the platforms you plan to engage with will help you
create a solid foundation for your own storyline.

Here are a few ways to get started:

1.Create success stories or case studies that service as an
integral part of your campaigns. Naturally, people enjoy reading
or listening to success stories – they show how other people
overcame issues that they're facing. 

So, rather that trying to aggressively sell your products and
services, consider doing so through the vein of case studies and
testimonials. It will be a far more effective strategy because
it transcends your own reasons for creating your brand and focuses
on the end-user: how your products and services serve them in
accomplishing their goals.

2.Feature your stories on digital platforms: Whether you are
using landing pages, brochures, blogs and or websites to launch
your campaign, you need to integrate stories as part of the content. 

Stories communicate authenticity and legitimacy of your brand or
products – which goes a long way in building trust in your potential
customers.  

3.Include your stories in launch videos: Videos provide a powerful
medium for launching products and your stories can have a great 
impact when providing users with this powerful visual component.

Videos also help you express emotions and connect with your audience
on a deeper level.

Tomorrow, I'll talk to you about choosing the right platform for
your storytelling campaigns.

Until then, 


{YOUR NAME HERE}
