Title: Leveraging Stories to Maximize Profits

Hey there,

I hope you have had a chance to run your stories
through the criteria we discussed yesterday. 

Do you now have a set of great stories that you
are ready to share with your audience. 

If you do, that’s great! 

It is now time to figure out how to leverage those
stories so you can maximize exposure AND your income!

Today, we'll focus on customer stories.  These are
testimonials and successful case studies from people
who took a chance on your brand and were rewarded for 
doing so.

Again, as I've mentioned in a previous email, these are
some of the most powerful stories you can highlight in
your marketing campaigns because they'll speak to your
core audience in a very unique and personal way.

When a customer can see how your products and services
worked for someone just like them, it will motivate them
into taking action.  It validates their decision to follow
you and to invest in your brand.

They pose as social proof, market acceptance and assure
potential customers that you will follow through on your
promises.

Here are several ways to leverage customer stories so you
can maximize sales:

* Actively collect and share feedback from your customers. 
Follow-up with customers who have bought and used your products
and discover how your products have helped them.  

You can do this easily, even if you have yet to officially
launch a product by offering review copies or access to
beta testing.  Not only will this help you improve your
products and services before they go to market, but it'll make
it easy for you to collect positive testimonials from within
your market.

* Highlight Positive Experiences
Look for ways to integrate testimonials and case studies into
your marketing campaigns. This should go beyond your sales page.

Use them within blog posts, newsletters and advertisements. 

Feature them within your social media campaigns or Facebook groups.

The more you spread a message of positivity that demonstrates 
your ability to create products and services that truly help
your audience, the easier it will be maximize your income while
building a loyal audience. 

* Consider Influencer Reviews
Your customers and beta testers aren't the only source for 
testimonials that will boost sales.  Consider sponsored
reviews or feedback from influencers in your market.  

This will cost you money but can easily double or even
triple your income, not to mention exposure because you'll
be able to tap into an existing audience that you may
otherwise not have access to.

In tomorrow's email, we'll look at the different ways you 
can weave these stories into a successful product launch.

Don't miss it!
 

{YOUR NAME HERE}

