Title: The Power of Story-Telling Triggers

Hello there,

After looking at the three types of marketing stories
yesterday, I asked you to run through the stories you want
to use and establish what kind of stories they are. 

How did that exercise go? 

I hope it went well and that you were able to determine
what you want to achieve with each story and how best to
integrate it into your brand and marketing message. 

Now, once you are clear on what you want to achieve with
your storytelling, it's time to take a closer look at 
how you can take advantage of story-telling triggers.

Triggers evoke a response from your audience. They engage
your core market and cause them to feel something, whether
it's excitement, hope, inspiration or simply confidence in
what you have to offer.

It's important that your marketing messages always come
across as being genuine and honest.  Avoid hyperbole or 
leading potential customers astray with promises you can't
keep.

Instead, identify where they're at in their journey and
create a story that aligns with that level.  

This means you'll need to conduct market research so that
you're able to understand the type of customers you're 
aiming for and how best to serve them.

By integrating triggers that touch down on what's most
important to your audience, you'll be able to ignite a
firestorm of excitement and activity surrounding your
brand.

This is how thought-leaders are able to build a loyal
tribe t hat will follow them wherever they go, buying all
their products, participating in beta testing, submitting
testimonials and helping you boost your exposure.

So obviously they're very important and equally effective!

It begins by building an emotional connection with your
customers. You do this by truly understanding what they're
struggling with, fearful of of doubting in their own
journey.

Then, you can provide comfort through your story-telling
by showing them that you understand what they're going
through and that you have a way to help them through it.

Here are a few things to consider:

* Is your story believable?  Will people have faith in your
story-telling and feel connected to it?

* Does your story align with where your average customer
is on their journey?  Does it make sense to them?

* Will your story evoke a positive response, touch down
on the greatest hopes and dreams that your audience is
thinking about every single day?

Today, I’d like you to create a general outline for a
story you can weave throughout your marketing campaign, or
within your brand itself.  

It doesn't have to be complicated. Just start with a summary
of your own story and then match it with what your customers 
will connect with.   

You know your audience better than anyone.  Create a story
that invites them to share a journey that will lead them
to success and you'll build a forever-tribe of loyal
customers.

In tomorrow's email, we'll talk about how you can leverage
the power of a great story to maximize sales.

Until then,

{YOUR NAME HERE}
