Title: The Top 3 Story-Telling Styles that Work

Hi there,

So, yesterday we discussed how storytelling can help
unite your brand with your audience and bring new
perspective to an audience that has likely seen it all.

I asked you to take a step back and analyze your
business so that you could begin to identify a storytelling
voice that will resonate with your market.

If you've done that, the next step is to identify the
type of story that will tie into your overall goals.

When it comes to storytelling in marketing, there are 3
main types of stories you can integrate into your 
campaigns.

This includes:

*BRAND STORIES*
Brand stories are perhaps the most important stories you can
share with your audience.  

In fact, most of the top brands in your market likely
began integrating storytelling into their campaigns from day
one - during the actual brand creation process.

A brand story explains the purpose of your business 
and why it was created.  It reveals to potential customers
that you understand the problems in your market and have
created solutions that will benefit them in some way.

These kind of stories transcend any other narrative your
company might have. They present a snapshot of how your
brand will connect your audience with the information they
need or the topics they are most interested in. 

It can also solidify your presence in your market and can 
establish your brand as an authority and thought-leader,
even in highly crowded niches.

The best time to use a brand story is when you are looking to
build brand loyalty.  This type of storytelling can help
validate a prospect's decision to follow your brand when they
are in the decision-making stage.

*CUSTOMER STORIES*
Customer stories comprise of testimonials from people who have
successfully used your products or services. 

These kind of stories are extremely powerful because they
share the journey of success with new or prospective customers
who may still be on the fence, unsure whether your product
or services are a good fit for them. 

The best time to use customer stories is within product
launches and case studies that are designed to validate 
a product or service.

*PERSONAL STORIES*
Personal stories constitute the third type of marketing-based
story-telling. 

These can be powerful in establishing authenticity of a
business because they're designed to depict your personal
journey. 

This goes beyond why your business was created and instead,
it requires you to be open and even vulnerable with your
audience.

You'll need to share personal struggles and accomplishments
with your audience while also matching their level so they
feel it's possible for them to follow in your footsteps.

These stories are inspirational and will help to
motivate your audience and give them a glimpse into the
outcome should they follow your brand.

When told in a relatable and sincere way, personal stories
will become instrumental in getting your audience to have faith
in your brand and believe the promise of your message.

They'll begin to see themselves in a different way, dream
of their own success and be excited about what's in store should
they go on the journey with you.

Consider using personal stories when you want to increase your sales
and brand recognition or improve to engagement with your customers
and get them excited about your upcoming offer. 

So, what story will you tell?  Take some time to think about what
storytelling style and tone will likely resonate with your
audience.  If you do that, your story will begin to take shape.

Tomorrow, I’ll show you how to ensure that you integrate
important story-telling triggers into your campaigns so that
you're able to instantly connect with your audience.

Don't miss it.

Until then, 

{YOUR NAME HERE}



