Title: How to maximize sales

Hi there,

Do you know the easiest way to instantly
maximize sales?

It doesn't have anything to do with offering
bonus products.

And it doesn't have anything to do with sending
more traffic to your sales page.

If you really want to maximize your sales, you
absolutely MUST get into the habit of split
testing your sales funnel.

Split testing is a way of testing specific
elements on a sales page or within a sales
funnel to improve conversion rates.  

The idea is to test one element at a time,
and run a split testing campaign long enough
for both pages to generate an equal number
of visitors (or “hits”).
 Here’s an example of a basic split-testing
campaign:  You create two sales pages, with two different
headlines.  

You call them SalesPage-1.html and
SalesPage-2.html  You then direct people to both pages equally,
so that both pages are receiving the same
amount of traffic.

You let it do its job for a reasonable
amount of time (usually 7-10 days), or
until each page has received a specific
number of visitors.    The objective is to have a clear snapshot
of which page is preforming best based on
conversion rates, eliminate the “loser”,
and continue tweaking and testing.  Once you’ve established which page is
out-performing the other, you change
another element of the “winning” page and
comparatively test it against a different
component (another area of your sales page,
such as your bullet points, opt-in box,
placement of graphics, etc.). 

Here’s why split testing is so important
to your sales funnel:  Let’s say that your sales funnel is
currently converting only one sale out
of every 100 visitors.  

And for this example, your product is
priced at $20.00.    If only one visitor out of 100 purchase
your product, your conversion rate would be 1%.  So you start split testing your sales
funnel. Perhaps you change the front-end
offer so that it’s priced slightly lower,
and instantly your conversion rate
increases by .25%.  

Now you are generating 5 sales a day
for every 400 visitors to your site.  

You would end up earning $100.00 per day
instead of $80.00!  You continue to split test your sales
funnel, this time changing the upsell
offer so it’s priced slightly higher.  

This increases your conversion rate yet
again, this time by .75%. With just a
few small changes you have boosted your
conversion rate up by 1% and you now
convert two visitors out of every 100
into a sale. 

Your profit would have literally doubled!  Sometimes even the smallest changes in
your sales funnel can cause a tremendous
boost in revenue, and with very little
work involved!  If you want to take the guesswork out
of split testing, take a look at 
http://www.SplitTestMonkey.com
 This powerful software makes it easy
to boost sales, increase opt-in and
maximize your income with very little
effort involved. 

Until tomorrow, 

{YOUR NAME HERE}
