Title: The Bottom of your Funnel

Hey again,

So, you're ready to build the bottom of
your funnel. Congrats!  This is where
the magic happens. :)

Depending on how well you’ve worked at
connecting to your audience throughout
the top and middle sections of your
funnel, you should have a strong tribe
by the time they reach this step. 

If you've provided them with enough
quality content and you've worked hard
to position yourself as an authority
in your market, your bottom will 
automatically convert.

But sometimes it's all about timing.

Make sure that you've filled your top 
and middle with enough value that by
the time a prospect enters the bottom
of your funnel, they're all but 
guaranteed to buy from you.

Sometimes this can take longer than
you'd like, but trust me, it's 
worth the effort.  You'll hear a lot
about building subscriber lists online,
but what's far more powerful (and profitable)
than that is building a TRIBE.

Your tribe will be your greatest fans,
and your most loyal buyers.  These are the
people who give you feedback on products
they're interested in, and they anxiously
wait for your next product release.

You can easily build a tribe if you're
willing to put the time and effort it
takes to demonstrate your commitment
to your market. 

So, what kind of products should you
include in your funnel's bottom?

It really depends on your niche market.

At this stage, you could easily sell
high-ticket items such as extensive training
courses, personal coaching, high-end
membership site access and much more.

You could also extend your sales funnel 
so that rather than just a top, middle 
and bottom, you strengthen your middle
by adding one extra stage.  This is where
you work hard to warm that level up so
that by the time they enter your end,
you've done all that you can do to
persuade them into taking action.

Here are a few ways to do that:

* Create a free membership site for deep
mid-level subscribers.

Let mid-level members join your site for
free while charging everyone else for access.

This is often called "anchoring" because
you're  showcasing one price (free) to
one group and a paid price to the public.  

It will boost the perceived value of your
offer to those within your mid funnel.

You can easily offer membership access without
lifting a finger by gaining access to services
like:https://www.indigitalworks.com

 Create a series of training videos and
bundle them up.

Offer these to mid-level members only. Once
again, it's all about providing extreme value
to potential customers who are just about to
enter the bottom of your funnel.

This means that everything you offer them
should provide clear value.  So, this isn't
where you send them free article content like
you'd do for those in the top of your funnel.

Instead, amp up your game by giving them
exclusive access to what could potentially 
be paid products.

* Offer a Webinar that provides killer
content and share the link with only
mid-level subscribers.

* Provide free access to a premium
(typically private) Facebook group.

There are countless ways you can capture
attention from those in your mid-funnel
and earn their loyalty.

What other ways can you think of?

Until tomorrow,

{YOUR NAME HERE}
