Title: Mid Funnel Hacks

Hello,

The middle of your funnel is where you
begin the process of carefully collecting
valuable information. 

It may also be where you start to convert
that traffic into customers through a
series of lower-cost products and services.  This part of your funnel is important
because it’s what helps you learn the
most about your audience, such as what
type of products and services they are
most interested in. 

It can provide you with the inside
information needed to create in-demand
products, while making it easier to
cross-sell or upsell to your customers
later on.

Your funnel’s middle segment is where
you may also begin to soft sell.  

Keep in mind that the goal is to
strengthen your relationship with your
audience as you guide them to the final
stage of your funnel: the bottom.

One of the easiest ways to create an
impactful mid-funnel is by offering
valuable tools and resources for free
while combining those with paid offers.  

For example, you could offer:

• A free 7-day email course that provides
valuable information that later directs
them to a paid version of the course. 
• A free condensed version of an Ebook.
Then, offer them a more in-depth copy at a
discount. 
• Free reports that give them a basic outline
to follow. Then, direct them into a paid
membership site where they can pay for continued
access every month. 
• Free article-based content that delivers 
powerful content and then later direct them to
a paid-to-use private Facebook support group.

There are countless ways you can begin
to condition subscribers to purchase your
products and it always begins by providing
killer content for free in order to introduce
them to your brand, and build loyalty.

Subscribers are great, but not everyone
will become a member of your tribe. 

Tribe building is what happens as you
work towards interacting with your audience
and deliver content that they've been craving.

In tomorrow's email, we'll touch down on the
bottom of your funnel and how you can maximize
sales easily.

Until then, 

{YOUR NAME HERE}



