Title: Keeping the Momentum Going

Hello,

So, you've started to build a list and perhaps 
you've even monetized it.  Made a few bucks from
affiliate promotions or sold a couple of products.

Great job!  Really, you should be really proud.

But your job isn't over yet.

In fact, this is only just the beginning.

It's true that you can automate your income with
email marketing, but in order to do that you have
to create a complete backend funnel that keeps
subscribers engaged (and the money pouring in!).

This means you'll want to create a sequence of
autoresponder messages and broadcasts that go out
at different intervals.

If you’re not using an autoresponder sequence, you’re
really missing out on a lot of potential from your list. 

The reason for this is that you want to keep your list warm
until you’re ready to send out your next offer.

What do I mean by warm?

Well, let’s say you join an email list to get a free report. 

You read the report and like it, but you don’t get any
emails from this marketer for several weeks. Then suddenly
you get an email selling something.

You may have forgotten who this person is. You may not
immediately remember that free report you got, or where
it came from. Now suddenly this person seems like a spammer. 

You hate spam, so you just click the “spam” tag in your
email and you don’t get any emails from that person anymore.

Do you want this to happen to you? No? Then keep your list
warm by using an autoresponder to send them interesting,
valuable emails every few days for a while after they join
to keep them warm.

Spend some time on this because it's truly one of the
most important components of a successful email marketing
campaign.

Don't let your lists grow warm... or worse, ice cold.

Keep the channel of communication open by spending as much
time on your backend as you do on your front.  Offering
killer lead magnets is a great start, but once you've
convinced someone to join your list, that's when you 
start to build a relationship.

Makes sense, right?

That's what I'd like for you to do today. Set some time
aside to create 2-3 emails that you can add into your
funnel. Space them out so that they're going out to your
list once a week, to start. You'll be able to gauge activity
based on open rates and clicks once you get going.

Then you'll be able to easily see whether it would make
sense to increase the space between emails or perhaps
send out additional broadcasts.

You can do this!

Tomorrow is our final email, so I'll leave you 
with some final tips that will help you continue
to make money with email marketing.

Until then, 

{YOUR NAME HERE}
