Title: Mobile optimization mistakes

Hello,

When optimizing your website for mobile
it's important not to overlook common
mistakes that degrade a users experience
making it hard to increase conversion rates.

Here are the top things to look out for:

Form Sizes
It's important not to forget about screen
resolution when optimizing for mobile devices.
Make sure that email opt-in forms are large
enough for a visitor to access, and that
the submit button isn't too small.

One way to avoid making this mistake is to
create different opt-in forms for desktop
and mobile versions.

Not Including Video
Over 50% of online marketers admit that 
video is the content that offers the best 
ROI.  So whenever possible include video
based content on your website and within
your marketing campaigns.  

Explainer videos, tutorials and guides 
are great tools to offer potential customers,
especially when they lead into a paid 
product or service.

Interfering With The User Experience
You always want to focus on providing
the best mobile user experience possible,
so it's always a good idea to avoid pop-up
forms, or other functionality that could
interrupt the user experience.

Slow Loading Pages
Always do your best to optimize your pages
for speed as it's one of the most important
factors when creating an efficient mobile
strategy.  You can use tools like the
PageSpeed Insights tool to test how well
your website is performing as well as 
other on-page optimization factors.

The tool is available at:
https://developers.google.com/speed/pagespeed/insights/
 

In tomorrow's email, we'll show you some fast
and easy ways to choose a mobile-friendly template
for your website as well as where to find them
for free.

Don't miss it!

Until then, 

{YOUR NAME HERE}
