Title: How to quickly determine your USP

Hello,

When it comes to figuring out a USP
for your business, you'll want to 
start by taking notes about how
your business is different from 
the competition.

Here are a few ways to get started:

1:  Write down the reasons your business
is different from the competitors.  Look
for things that cannot be easily duplicated.

2:  Think about 5-10 phrases that apply
to your business.  These should be keyword
phrases that identify your products and 
services.

3: Write down the features and benefits
in regards to your products and services.

4: Analyze and determine what need you
are fulfilling when someone chooses
your business.

5: Write a statement as if it were 
coming from a customer, identifying
what's in it for them.  This is key
because it helps you look at your
business from a potential customer's 
perspective.

With this list of 5 critical answers,
you'll be able to form a snapshot of
what your business is about and how
it differs from others. 

This is a great starting point when
coming up with a USP.

That's all for today. Tomorrow is my
final email in this series and I'll
cover my top tools and resources that
will help you build and test your brand.

Don't miss it! 

Until tomorrow, 

{YOUR NAME HERE}
