Title: Why you should care about a USP

Hi again,

When you think of the top brands in your
market, what comes to mind? 

What are they known for?  

If you had to fill in the blank, “The
top website in your market is known
for ______”, what would it be?

You should instantly associate these people
with keywords that describe what they offer
the market, and what they are best known for.  This is where you want to begin. You want to
become the ‘go-to’ person for a very specific
topic, product or service. 

How do you do that?

By figuring out what your USP should be.

U.S.P stands for Unique Perceived Benefit
and the meaning is simple – it’s the most
powerful benefit of a customer using your
service, or purchasing your product.

Without a USP, your product will fade
into the shadows, struggle to complete
and will never leave an everlasting impression
in the minds of your customer base. 

You need people to associate your name and
brand with a specific skill or market so that
you can build your own distinct brand.  So, what do you want to be known for?    Fill in that blank and you’re already miles
ahead of many others in your niche who
overlook the importance of branding!

Your product USP is the driving force behind
creating a recognizable brand in your market.  

There are businesses who have so carefully
highlighted their USP that they can charge
DOUBLE what their competitors charge, and
still sell out every single time!   
 If you do not brand yourself as an expert
in a specific niche, you become the Jack
of all Trades, the Master of None and people
will not remember you, or your brand.  

Make sense?

Tomorrow, I'll show you exactly how you
can determine a USP that best fits
your business.

You do NOT want to miss my next email.

{YOUR NAME HERE}
