Title: One Traffic Magnet That Beats Them All

Hi again,

There are many ways to generate new leads into
your email campaigns. Some you have to pay for,
others are free but take a lot of time and effort.
 But there’s one mighty resource that requires
neither upfront investment or a lot of time.

I’m talking about Pinterest!

In fact, according to SearchEngineWatch.com,
every pin on Pinterest can drive up to 2 page
visits and 6 page views per person. In addition,
the life span of a pin is one week unlike a
tweet where the average life span is only 24
minutes!

Here is how I drive traffic to my squeeze pages
from Pinterest: 
Sign up for a business account on Pinterest at
http://business.pinterest.com/  so you’re able
to gain access to marketing information, tips
and more. Then, use keywords in your name and
bio so that you appear in on-site search queries. 
 With Pinterest marketing, you should always
use a dedicated landing page for your email opt-in. 

In fact, you should use multiple landing pages with
the same opt-in form and incentive offer.  That
way you can create tailored Pinterest squeeze pages
that connect with your visitor and give them
exactly what they’re looking for. 
Also, make sure your landing page has a very
clear focus. If a visitor lands on your page and
doesn’t understand what you’re offering, they’ll
leave before ever subscribing to your list. 
 Create pins for your lead magnet and direct
people to your landing page where they can
download your incentive offer. Use eye-catching
graphics that attract attention.  Then, pin your
lead magnet and direct people to your page!  Don’t just stop at one lead magnet. Create
multiple versions of your page so that you
can pin throughout the Pinterest community.  

If you purchase a package of Lead Magnets
from a provider such as 
https://promotelabs.com/offers/leadpack-offer/,
you’ll be able to do this easily without
having to write any of your own content. 
You should also join Pinterest groups to
maximize exposure and connect with your target
audience. You can easily find relevant groups
by searching http://pingroupie.com.   Another great strategy is to apply for what are
called “Rich Pins”.  These are pins that provide
additional information directly on a pin. They
are available in four different types: app,
recipe, article and product. 

You can apply at:
https://business.pinterest.com/en/rich-pins 

When it comes to creating successful pins that
will generate traffic to your landing or squeeze
page, you want to aim for high engagement.  

This means that your pins should always be
descriptive and interesting.

Make sure you provide enough information to
motivate a pinner to click through to your
squeeze page. 

You also want to include a call-to-action
in every pin’s description that clearly
directs pinners what to do (example: “Click
to find out more”, or “Click here to visit”.)

A clear call to action can generate up to
90% increase in engagement.  And finally, you should consider adding text
to your pin in order to provide even more
information.  

Use SEO keywords in your descriptions so that
you can target people who would interested in
what you have to offer. You can also use relevant
hashtags in your pin’s description.

That’s it for today!

Until tomorrow,

{YOUR NAME HERE}



