Title: What You Need To Know

Hey there,

One of the most important things you can
do when writing your short reports is to
focus only on your reader. 

That means you need to remove yourself from
the equation.

While personal stories (especially in markets
like weight loss) are powerful components that
help to connect you with readers, you want to
focus primarily on how your information will
help them achieve the results they’re looking for.

Read over your info product as if you were a
customer having paid for the information. 

You want to avoid the most common mistake of
injecting yourself into your material. Your
readers want to know how your information will
help them, not necessarily how it helped you.  

While case studies are often a viable method of
demonstrating that your material is genuine,
workable, replicable or accurate, you want to do
your best to remove yourself from the book, and
focus exclusively on them.  

If you feel it's important to tell a story that
involves your own experiences, try to include your
readers as much a possible. They always need to
feel it’s about them.

Example:  "Like me, you've probably experienced
this as well..."

Your readers want to feel as though you are
talking directly to them, rather than reading
a story that excludes them or makes it difficult
for them to directly connect to the information.  

Here are a few other quick things to look out for:

With every chapter, begin by inserting an
introduction, engaging your reader with a question
(hook) and answering the question using stories,
examples, tips, strategies and "how to" information.

Finish your chapter off with action steps, a final
closing paragraph and clear direction taking them
into the next chapter.

When you create your chapters, start off with the
easiest one. There is no rule indicating that you
must start at the beginning of your report, and
with your structure in place, you can choose
any starting point you wish.  

Keep your sentences short and sweet. The same
goes for your paragraphs. Break up the content
so it’s easy to read.  No one wants a wall of text.

And finally, use exclamation points cautiously. 
Even if you are excited about every sentence
that you write, use a maximum of one exclamation
point per paragraph. 

Tomorrow is an exciting day because we’re going
to talk about how you can leverage your small
reports so they make more money.  Don’t miss it!


Until tomorrow,

{YOUR NAME HERE}


