Title: Two Things You Should Always Remember

Hello,

When it comes to writing reviews that will
capture attention and convince prospects to
purchase through your affiliate links, there
are two things you absolutely need to keep in
mind.

You need to write reviews for:

a) The search engines who read it b) The people who read it  Obviously, you first write for your visitors.
After all, it’s them that will make the
decision to purchase through your affiliate
links after reading your content, but you
also have to write your reviews to that they
are fully optimized within the search engines.

You do this by incorporating your keywords
(including product titles) into your content
and page title but also keep in mind that you
should integrate keywords into:

Title Tags Page Descriptions Meta Descriptions Anchor Text

You also want to make sure that your reviews
are easy to read and attractive.  You need to
capture and retain attention, so consider
incorporating product images (such as images
of book covers, or product boxes).   
Not only will this give your visitors a visual
of the products you are promoting, but will
also increase perceived value.

When creating your reviews, you want to keep in
mind that your job is to ‘inform your reader’.  

You want to cover as many important benefits and
features of each product as possible, while keeping
it targeted and straightforward.  Consider writing casual style reviews that make
your readers feel as though you are talking
directly to them (like a friend, recommending
a product that they genuinely believe will help
them in some way). 

You want your reviews to come across as if
they were written exclusively for the person
reading them. That way you can personally connect
with your audience and demonstrate to them that
you have their best interests at heart.

Be honest. It’s important to push the positives
to maximize your profits, but you also want to
be transparent about any misgivings you may have,
or how you feel the product could be improved.

(This is also a great place to insert your bonus
offer that could bridge that gap and "complete"
the product you are promoting! ;)

Also, write very detailed reviews, rather than
basic summaries. People can find those anywhere
and it’s likely they’ve already read the products
sales page. Again, they want more than that.  So go through the product with as much detail as
possible, and break down the product into segments
so you can touch on important benefits and different
aspects of the products.

Creating powerful reviews isn’t rocket science,
but it takes time to learn how to create compelling
reviews that really touch base with your visitors.  

Until tomorrow, 

{YOUR NAME HERE}
