Day 5
Subject: Quit multitasking, [firstname]!

Hey [firstname]!

Multitasking has become the buzzword of our age. It means doing multiple things at the same time – literally multiple tasks.

The term comes from computing, where processors were developed to run multiple programs (tasks) “in the background”.

The only thing is… 

Your brain doesn't work the same way a computer does. Your brain has evolved to do one thing at a time. 

This all goes back to your inner caveman/woman. Back then you'd need to concentrate on things like making the fire or tracking down and killing the wooly rhinoceros you were going to eat for dinner.  You'd need to block out all distractions while you concentrated on the task at hand. Your survival depended on it.

Today things are different… 

Yet though our lifestyles have changed, our brains haven't evolved that much. Sure you can sometimes do two things at once (walk and chew gum etc.) but three or more is pushing it!

Nowadays we're trying to do our work – which more often than not means using our brains more than our hands – as well as listen to what people are saying, read updates on Facebook, tweets on Twitter, e-mail messages, information from web pages, and take a call on Skype all at the same time.

Our poor old neolithic brains just can't handle it!  In fact, it's reckoned that it actually takes 30 % longer to perform multiple tasks than just doing one thing at a time.

Incidentally, even the best computer will struggle if you give it too many tasks to do at once. For example: My i5, quad-core computer slows down to a snail's pace while Windows 10 is doing one of its (very frequent) updates.

When you stop multitasking, and concentrate on just one thing at a time, you'll find things go much more smoothly.  You'll be able to take in just the information you need for the task at hand and are not likely to suffer from information overload.

Talk soon!

[Your Name] 

PS. Don't forget your copy of my guide to overcoming information overload.  Here's the link [link to sales page].