Day 2
Subject: Do you know where all this information is coming from, [firstname]?

Hi [firstname],

If you're suffering from information overload (IO), you'll know that it can be a very debilitating condition. While doctors may not recognize it as a genuine medical ailment (they prefer to call it “stress”) if you're suffering from it, you KNOW you're suffering from it! The first step in beating IO is to identify where all this information is coming from.

The main online culprits are:

E-mail lists. 
Text messages
Facebook
Twitter
WhatsApp
Snapchat

The list goes on and on.  

Think about it … 

As soon as you receive an e-mail or a tweet, the first thing you do is go and read it. Then you go back to what you were doing before.  Later, someone pings you a Snapchat picture (and the fact Snapchat's images are only available for a short time practically compels you to look at it right away) .Then another message comes through which sends you off at a tangent to look at something on a web page where you click on an ad that sends you to another website, but before you can do anything the phone rings and then half the day has gone and you've accomplished nothing constructive. 

Am I right?

Offline it's no better.

After work you stop off at the grocery store to get a pint of milk and are presented with a baffling array in the dairy aisle: There's regular homogenized milk, non-homogenized milk, low-fat milk, skimmed milk, half-and-half, sheep's milk, goat's milk, gluten-free milk, coconut milk, almond milk…  

And you're thinking: Geez!  All I want is some milk to go on my cornflakes in the morning – or is that wheat flakes, or frosted wheat flakes, or granola, or … 

You get the picture!

The truth is our modern world is full of distracting information.  As you'll see over the coming days, the solution is to develop the right strategies to deal with it all.

Warmly,

[Your Name] 

PS. A good strategy is to grab a copy of my guide to overcoming information overload.  Here's the link [link to sales page].