Prospect Copywriting

With results achieved from your sales of widgets to anyone does not guarantee that you already know your customer’s requirements. No, not at all as no one can sell it to everyone. With targeted sales campaign, you would have correctly identified your target audience. 

From a study, more than half of the results achieved in a sales campaign depends completely on identifying the right target clients.

Clearly, to have effective sales and marketing, copy write for those targets, you must have clearly identified who your customers truly are. There are many ways to achieve this and the most notable way is to research the database of your existing customers checking out for attributes of what brand they like, their buying behavior, how much they spend, motivators, when they buy, and any other customer attributes, this process of researching could be tagged mining and in most cases, it is the work of an expert to successfully achieve this.

From an example of choosing a customer base with ages ranging from 35years to 65years to market widget to, an average result of about 1% will be responders. These responders are customers who are rest assured will buy the product or services offered to them. Implementing data mining is discovering unknown databases, taking actionable and profitable information from massive databases and using it to drive the marketing strategies. From this, you can say, an arbitrary email marketing campaign will produce about 1000 sales from 100,000 customers.

With the use of data mining, been able to identify which customers will likely respond, your response rate could be raised to possibly 1.5%, that is 1000 sales from emails pushed to 66,666people. An advantage of website marketing in relating to the people you are marketing to be that your copy will be tested and tailored consequently. More like using the powerful software.

Your target customers can be reached with the use of continuous market research which is another method. Continuously researching customer’s needs will enable you to keep an update of your customer’s needs and wants as they constantly changing. This method is expensive and time-consuming; it will yield a greater result when the sales take off. It must also be done on a constant basis. Once target customers are known, writing to them can begin.

Using Focus groups, complaint logs, customer observation, customer feedback, lost and current customer interviews, and be your own customer are some other methods to recognize customers’ needs. 

Watch your sales skyrocketing when you discover what your prospects need and want.

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