Day 1
Subject: [firstname] Thanks for signing up

“The future depends on what you do today.”
Mahatma Gandhi

Dear [firstname],

Thanks for signing up to this short e-course on bulletproof motivation.  Over the coming days I'm going to be sending you a LOT of information.  Be sure to check your e-mail every day and mark my messages as “important”.  It's also a good idea to set some time aside each day to read my messages and act on the information they contain.  

Specifically, we're going to talk about:

Ways to set goals
How to avoid procrastination
Keeping focused
Why some people may want you to fail
And a whole lot more besides

Of course, if you want to get a head start on all this, I've put together a no holes barred manual that explains everything in detail.  You can find out all about it here: [link to sales page].

What motivates you, [firstname]?

Everybody is different and has their own reasons for wanting to accomplish what they want to accomplish.  So before we go any further, you need to define your “why”. 

Why do you want what you want?

In fact, I think it's more important to define “why” before you define “what”.  This is because, oftentimes, you might want the “what” for all the wrong reasons.  For example, you might decide you want to lose weight for health reasons, whereas in reality, you REALLY want to lose weight to build your self esteem. 

A good way of determining this is to use the “5 Whys” technique where you ask yourself the question “why” you want something, then why you want the answer etc. 5 times in a row.  The final answer may surprise you.

Sincerely,

[Your Name]

PS. Now you've discovered the “why” we'll set to work on the “what” tomorrow.  Be sure to check your inbox then. 
