YOUTUBE AUTHORITY
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Getting Started
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Know your direct competition
Determine your target audience
Know your direct competition
Schedule your video uploads
Equipment and software you’ll need
Choosing Your Niche
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Determine what you’re good at
Select a YouTube category
Research topics
Consider a desperate niche
Optimizing Your Channel for Success
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Choose a memorable channel name
Use an attractive channel icon
Create a channel trailer
Include channel art
Developing Your Content Strategy
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Consistency is important
Create different types of videos
Company culture videos
Interviews
Webinars
Strategies for Building an Audience
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Comment on similar videos
Use social media
Participate in Forums
Collaborate with Others
Strategies for Increasing Customer Engagement
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Create simple and beautiful thumbnails
Add annotations to drive user actions
Keep your videos short
Use basic SEO principles and marketing strategies
How to Monetize your YouTube Channel
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Join the YouTube Partner Program
Feature affiliate products
Work with outside YouTube partners
Sell your own merchandise
Drive traffic to your website
Mistakes to Avoid
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Purchasing fake reviews
Failing to have a plan
Not engaging with your audience
Dumping all your videos to your channel
Not linking your channel to your other social media accounts
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