Day 3

Subject: [firstname] Here's how to get started

Hey [firstname]!

Now you know what you can use YouTube for, the next question is: How are YOU going to use it and, what is your marketing plan going to be? There are a number of options here and your marketing plan is going to depend on the type of business you are running, your goals and more.  Nevertheless, these are the basics.

First off, it makes sense to develop a brand. If you already have a brand, that's great.  If not, spend some time developing a business name, logo etc. This is important because it will allow you to tie all of your online activities together, and to get more from every video you upload.

When you setup your channel and start uploading videos, don't go after instant sales in the beginning. Instead, use your YouTube channel to build brand awareness, and give your viewers useful information for free so they'll subscribe – kind of like you would do with your blog, really. 

Next, decide on the type of video you want to have on your channel.  You can either have videos where you appear on screen, or ones which are graphics with your voiceover. I'll go into more details about the technical aspects tomorrow, so stay tuned!

Finally, decide on how often you're going to post your videos. A lot of this is going to depend on how technically complicated your videos are going to be. Also, bear in mind that building a successful YouTube channel is a big commitment, so you have to think about how much time you have available to devote to it.  In the beginning, uploading a new video once a week is probably best. Upload on the same day each week, so your subscribers know when to expect a new video from you.

Talk soon!

[Your Name]

PS. Don't forget your copy of my YouTube mastery manual.  Here's the link [link to sales page].
