Day 4

Subject: Let's get technical, [firstname]

Hi [firstname],

I suppose you could also call today's lesson “Video Production 101” as I'm going to give you information that will enable you to “hit the ground running”.

Like I mentioned yesterday, you can either have videos where you appear on screen, or ones which are graphics with your voiceover.

If you're going to appear on screen, make sure you get the lighting right. “Rembrandt lighting” is the best. Likewise, make sure the audio is clear and free from distractions like wind noise, crackles and “noises off”.  Use a lavalier microphone for best results. 

Invest in a good quality video camera.  You can generally pick up good second user or refurbished one on eBay for a very reasonable price. If you're on a tight budget, you can always use your smartphone if the camera is good enough. Hold the phone longways so that the video fits in the YouTube player window properly. Bear in mind that people will judge you by the quality of your video, so rehearse your delivery until you appear confident.  Edit your video to cut out any mistakes, and add your logo and website URL at the end.  You can use free editing software like DaVinci Resolve to get a professional result.

If you don't want to appear on camera, you can create graphic slides using presentation software like Microsoft Powerpoint(TM) and record and edit the presentation using Techsmith Camtasia. Powerpoint comes bundled with most Windows computers, and there is a free trial version of Camtasia, so you won't need to shell out a lot of money to begin with.  Invest in a good, quality microphone; and again, make sure the audio is clear and free from distractions.

Generally speaking your videos should be in HD. Minimum HD720, although YouTube prefer them in full HD1080.  Either way, they should be NTSC 30 fps and 16:9 ratio.  Full technical specs can be found here: https://support.google.com/youtube/answer/4603579

Warmly,

[Your Name] 

PS Your copy of my YouTube Mastery guide is waiting for you here: [link to sales page]
