SUBJECT:  Improving Your On Page Optimization Part 2

BODY:

Hey there!

How are things on your end?  Hopefully you've been well.  :)

If you remember last time I checked in with you, I provided some insight regarding SEO and rankings.

In this email, I'd like to follow up and talk about some additional points you should be aware of.

Dynamic SEO paves the way for high page rankings desired by any website. This would include incorporating the better options of SEO within the contents where selected words or phrases could be readily identified and evaluated by search spiders.

A good website must comprise various relevant pages that would enhance the online experience of web visitors. This refers to helpful pages like:

•	About Us page
•	Help page
•	Privacy policy 
•	Terms of Service
•	Disclaimer

There must be correct and up-to-date links from and to these special web pages so that the page could be readily accessed by potential business leads and customers in a single click. The web visitors must be promptly directed to these pages from the home page in order to get engaged with the business, brand or marketer. This would benefit the business at the end of the day.

Marketers need also to be reminded to raise the stay time of web visitors who are directed to their webpage. This works to minimize the bounce rate of potential business customers. Web visitors must be engaged through value-added content which is helpful; this could be an interesting movie or video clip, questionnaire, online forum discussion or reviews.

Contents which are aptly structured to enhance reading and understanding would gain higher favor with search engines. Indented listings or bullet-points contents are helpful to web readers in gauging information sourced. Top search engines would accord higher search rankings to these pages that would lure more web visitors to the site.

A short loading time is excellent on the reputation of the website. Hence, all files for uploading should be kept small to ensure a fast download by web users. There are plenty of free tools in the market to accomplish this. 

Next time you hear from me, I'll be sharing a few more tips with you and wrapping up this little series about your on page optimization.

Keep an eye out for the next email!

Best Regards,
[YOUR NAME]

