Day 6

Subject: Is your site mobile friendly, [firstname]?

Hi [firstname],

It's no secret that more people are accessing the web from smartphones and tablets than ever before.  For all I know, you may be reading this e-mail on your phone right now.
 
This is why you should pay attention to mobile loading speeds. People expect the same type of experience from accessing webpages on their mobile devices as they get on their laptop or desktop computers.  In fact, peoples' attention spans are SHORTER when accessing the web from a mobile.

It's now reached the point where Google takes this into consideration when determining SERPS position, so making your site mobile friendly should be an essential part of your SEO routine.

How can you do this?

The first thing is to update your site design and/or WordPress theme regularly. In particular you want to make sure your site has a “responsive” design – either through CSS or via a WP theme.  As the name implies, this means the design “responds” to the type of device it is being viewed on. It will look slightly different when viewed on a computer than it does being viewed on a smartphone or tablet.  Don't forget that you can use your mobile device in both “portrait” and “landscape” modes, so your website must load fast and look good in both orientations.

Google recommends that you prioritize how mobile users can interact with your site in your site design.  In their guidance they state that you should: “Start by working out what the most important and common tasks are for your customers on mobile. Being able to support these tasks is critical and this is why the measure of your mobile site is how well customers can complete their objectives.”
   
If you don't have a smartphone/tablet, you may be able to install a plugin for your browser that emulates how your site displays on different devices – the mobile browser emulator for Chrome, for example.

Warmly,

[Your Name] 

PS. There's still time to grab your copy of my speed up your website guide.  Here's the link [link to sales page].
