Day 1

Subject: [firstname]: Thanks for signing up

Dear [firstname],

Thank you for signing up for my short e-course on increasing up your website's loading speed.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and mark my messages as “important”.  You might also want to set some time aside each day to read my e-mails and act on the information they contain.

Of course, if you want to get a head start on all this, I've put together a no-holes-barred comprehensive manual that goes into this in detail.  You can find out all about it here [link to sales page].

Before we go any further, though, here are a few reasons why you should increase your site's loading speed… 

A one-second delay in page load time means:

*    11% fewer page views
*    16% decrease in customer satisfaction
*    7% loss in conversions

A whopping 47% of consumers expect websites to load in two seconds or less — and 40% will abandon a page that takes three seconds or more to load.

(Source: Crazyegg.com)

How fast (or slowly) does your website load?

Before we get down to the business of speeding up your site's loading speed, it might be useful to see how it currently performs.  A really neat tool to help you determine your site's loading speed (and a few other things) is Google PageSpeed Insights.  You just go to this site: https://developers.google.com/speed/pagespeed/insights/ and enter your website's URL.  It's free to use.  

More tomorrow!

Sincerely,

[Your Name] 

PS. Tomorrow I'll tell you all about the number one reason many websites load slowly – and it's probably not what you think it is.  Be sure to check your inbox then.
