1.   “A progress bar on a page that loads in less than 5 seconds or less will make    
     that page feel slower than it really is”.

2.   “A 2-second delay in load time during a transaction results in abandonment rates 
     of up to 87%”.

3.   “46% of online shoppers cite checkout speed as the number one factor that 
     determines whether or not they will return to a site”.

4.   “18% of shoppers will abandon their cart if pages are too slow”.

5.   “If a page takes 8+ seconds to load, visitors will spend only 1% of their time 
     on page looking at primary banner content”.

6.   “64% of smartphone users expect pages to load in less than 4 seconds”.

7.   “35% of mobile users will choose to view the full site when given the option”.

8.   “85% of mobile users expect pages to load as fast or faster than they load on 
     the desktop”.

9.   “When faced with a negative mobile shopping experience, 43% of consumers will go 
     to a competitor’s site next”.

10.  “Today, 38% of pages use Flash, compared to 52% in 2010”.