Day 2

Subject: Are you being well served by your server, [firstname]?

Hi [firstname],

As you'll discover over the coming days, you can do a lot of things on your site to make it load faster, but they could all come to nothing if your server is too slow.  The frustrating part is: The server speed is largely determined by your hosting company, so there's not a lot you can do about it directly – except find another hosting company.

To put it bluntly: Your server could be costing you business!

When it comes to choosing a hosting company, most people (when they're just starting out) go for the cheapest shared hosting deal they can find.  That's understandable; after all, cash is tight in the early days and you'll want to get the most for every Dollar you spend.

The only thing is… 

As your business grows and you get more traffic to your site, that cheap deal could be costing you money by slowing your site loading speed down – especially if you're sharing the server with a lot of other high traffic sites.

You need to keep your hosting under constant review to make sure it continues to meet your needs.  I know hosting companies like you to sign up for the long term (and offer you a cheaper price for doing so) but this practice in their best interest and not yours.

So what should you look for in a hosting company?

First of all you should make sure their servers offer speeds of at least 100 mbps.  Check this regularly as it can go down – especially if a new hosting company starts to sign up a lot of customers on their shared servers.

To make sure your customers and visitors get the fastest speeds possible, it's also a good idea to host where the majority of your customers are coming from – use a US based server if most of your visitors are from the USA etc..  You can use Google Analytics to find this out.

Warmly,

[Your Name]

PS. I go into more detail in my site speed-up guide.  You can find out all about it here [link to sales page].
