Day 4

Subject:  Some ways to make your visitors' experience as fast as possible, [firstname]

Hi [firstname],

Even if you don't need to use a CDN (like we talked about yesterday), there are some simple, on-site, ways you can speed up your your sites loading speed.  The good news is you can implement these today and (depending on the size of your site) they shouldn't take you too long to do.

This first thing to do is to use caching on your site – particularly is you use a platform like WordPress or Joomla. These pages can take a while to load as information has to be retrieved from databases and suchlike.  When you enable caching, all this data is translated into simple HTML pages that load faster. You can set the caching program to update these pages at regular intervals so visitors will always have fresh data.  The best of both worlds!

It's also a good idea to keep redirects to a minimum. If a site has to be loaded, but then another site has to be loaded as well – and possibly another site after that – it can really extend load times.
You should also reduce DNS lookups. DNS lookups take time because they look up the IP address for each hostname. If your site has content form a number of different offsite sources, each DNS has to be looked up in turn. Your browser can't do anything until the lookup process is complete and in extreme cases may timeout. So reducing the number of unique hostnames may quicken response times. 

Finally, you should optimize images on your site. A lot of people think that the larger the image size the sharper the image.  While this is understandable, it's not necessarily true.   There is a finite resolution that computer screens, tablets and smartphones can display.  Anything larger than the optimum resolution just results in a larger, slower loading file. You can use software programs like Gimp or Adobe Photoshop to set the optimum resolution for your images.

Warmly,

[Your Name]

PS. You'll find my webpage loads real quick.  Check it out for yourself: [link to sales page].
