Day 3

Subject: [firstname]: Do your visitors come from all over?

Hey [firstname]!

Yesterday I said that to get the fastest speeds possible you should host your website where the majority of your customers are coming from.  But what if you get visitors and customers from all over?  One of the great things about trading online is you can have customers from all around the world.  You (and your server) may be in the good ol' US of A, but you could have customers in Europe, Asia, Africa, Australia – or anywhere.

While your customers at home might have a very fast loading experience, folks on the other side of the world could be giving up in frustration.

To get round this problem you should use a CDN (content delivery network) for overseas visitors.

The process works like this:

Your website content is duplicated via a geographically distributed network of proxy servers and data centers. The goal is to provide high availability and high performance (and faster speeds).

CDNs serve a large portion of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social networks.

CDNs are a layer in the internet ecosystem. Content owners such as media companies and e-commerce vendors pay CDN operators to deliver their content to their end users. In turn, a CDN pays ISPs, carriers, and network operators for hosting its servers in their data centers.

You can read a longer, more technical explanation on Wikipedia: https://en.wikipedia.org/wiki/Content_delivery_network 

If your site offers things like video streaming, image hosting or software downloads than a CDN makes a lot of sense.  Not only will your customers be getting faster download speeds, but it will be less strain on your server and less bandwidth, too.

A good, entry level CDN is Amazon CloudFront https://aws.amazon.com/cloudfront/ . There's a free trial period (so you can see if it's right for you) after which it's dirt cheap!

Talk soon!

[Your Name]

PS. Don't forget your copy of my site speedup guide.  Here's the link [link to sales page].
