AMAZON FBA SUCCESS
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More Options
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Look for other fulfilment companies
Designing your own products
Start increasing the number of different products you sell
Selling through other distribution platforms
Use this option to expand internationally
Encourage More Sales
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Incentivize future purchases with money off deals
Create buzz for upcoming products with pre-orders, competitions, and countdowns
Get great reviews
Try lowering the price to drive sales and raise your position in the SERPs
Choosing Products
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Choose a product category/type
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Think about your “buyer persona” who will buy this kind of product?
Consider any audience you already have access to
Consider a longer-term strategy based on this starting point
Think about size and weight
Research what is selling well on Amazon
Choose a product on Alibaba
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Consider discussing tweaking the product with them to deliver something unique
Look at the minimum orders
Ideally one that offers a white-label service – get your own brand on the item
Calculate the Amazon fees, delivery costs, etc.
What is Amazon FBA
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This means that you will by products, have them shipped to Amazon’s warehouses, and let Amazon handle logistics.
Benefits
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It means customers can buy through a service they know and trust
It places your products on a huge distribution platform
You don’t deal with customer complaints/returns/damaged goods
This allows companies to avoid the administrative challenge of packaging and sending
Amazon FBA is Fulfilment By Amazon
The Process
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Create a store listing
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Write a great product description
Use SEO in your product name, along with smart branding
Take amazing photos of your product
Get a carrier to take your products to Amazon (usually UPS)
Buy a barcode
Create an Amazon Account
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Amazon India, Amazon UK, or Amazon.com?
Personal or Professional?
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