Day 5

Subject: [firstname]: What should YOU sell on Amazon?

Hey [firstname]!

With all we've talked about over the past few days, you may now be suffering from “information overload”, so in today's installment I want to give you some tips to help you find the right type of product to sell via FBA if you're just starting out.

A lot of this depends on your niche, of course.

Incidentally, if you haven't decided on a niche yet, let me tell you that (according to retailtouchpoints.com) the three most popular categories or Amazon.com are:

* Clothing, shoes and jewelry (33.4 million products sold by Amazon and the Marketplace)
* Tools and home improvement (11.1 million products sold)
* Home and kitchen (64.3 million sold).

The last category is a particularly strong one with an estimated 60% of the Top 10 Amazon Marketplace sellers focusing on this category.  Of course, the flip side to this is the more competitors, the greater the competition and the harder it is for you to stand out.  That's why it's a good idea to drill down and find a sub category.  For example, a potato peeler for left-handed folk won't be as popular as a regular potato peeler for right-handers, but there won't be so many people selling them, so you'll have a better chance of standing out from the crowd.

Ideally, when looking for a product it should be: small, cheap to make, have a high markup and few moving parts or circuitry (if any).  

This makes a lot of sense if you think about it.  A small product is cheaper to ship than a large one and takes up less rack space in the FBA warehouse. If it's cheap to make and you're importing it,  any import duties and tariffs are likely to be low. If it has a high perceived value, you can mark it up accordingly.  Finally, if there's not a lot that can go wrong with it, you're not going to get many returned as faulty. 

Talk soon!

[Your Name]

PS. There's not a lot to go wrong with my FBA guide – it's a digital download!  Here's the link [link to sales page]
