Day 2
Subject: Here's why we all make excuses, [firstname].

Hi [firstname],

It's not just you, we ALL make excuses from time to time.  Sometimes it's because we need to do something we HAVE to do but don't WANT to do. This habit starts young.  Remember the excuses you used to come up with as a kid for not doing your homework? Those cartoons on after school TV were much more appealing! 

Now you're grown-up, that habit of watching “The Flintstones” and not doing those fractions your math teacher set you until your journey to school the next morning is starting to have repercussions. Nowadays you procrastinate and put off stuff you don't want to do.  It's much better to get those tedious, unpleasant jobs out of the way first; then you'll have more time to devote to the things you enjoy doing.

Oftentimes, making excuses comes down to a lack of direction: You simply don't know what you really want. Because you don't know what you want, you procrastinate and put off making a decision in case you make the wrong one. 

Am I right?

I'll talk more about this tomorrow, but there are ways you can be certain of what you want. Once you know what you want, it's just a matter of working out how to get it.

Another reason people put off making decisions is because they're afraid of failure.  That's perfectly normal.  After all, when something is in your head, it works every time and is always successful. When exposed to the cold light of day, and the views of other people (especially those with the power to say “no”) sometimes things don't work out.

Also…

While fear of failure is perfectly natural, oftentimes failure is just a step on the road to success. 

Or to put another way…

Sometimes the only way to find out what works is to eliminate what DOESN'T!

Warmly,

[Your Name]

PS. You can't fail by getting my guide to overcoming excuses.  Here's the link: [link to sales page].