Day 1
Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to my short e-course on overcoming excuses and ending procrastination. Over the coming days I'm going to be sending you a LOT of useful information. Be sure to check your inbox every day and mark my messages as “important”.  You might also want to set some time aside each day to read my messages and act on the information they contain.

I'm going to explain why people make excuses. I'll show you how to work out what you REALLY want (and it's probably NOT what you think it is). We'll get into how to make plans that work every time, and we'll touch on specifics like achieving fitness and career goals.  Of course if you want to get a head start on all this, I've put together a no-holes barred manual that covers the topic in considerable detail.  You can find out more here [link to sales page].

I also want to thank you for taking the first step in breaking the habit of a lifetime.  I'm willing to bet you had to think about signing up for this course.  You may have put it of by thinking: “I'm not sure I'll have the time to do this” or “I'm not sure this is going to apply to my situation.”

Let me tell you… 

These are just lame excuses, and by overcoming them and signing up for this course, you've taken the first step towards a brighter, happier future.

Sincerely,

[Your Name] 

PS. Tomorrow, I'll tell you the REAL reason you keep making excuses – and it's probably not what you think it is.  I'll explain more tomorrow; be sure to check your inbox then.