Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on becoming an influential leader.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”. It's also a good idea to set some time aside each day to read my e-mails and act on the information they contain.

Specifically, we're going to talk about:

* The differences between being a manager and being a leader 
* 3 Key skills influential leaders must have
* Why your body language is important when you're a leader
* Why good leaders always appear confident (even when they're not)
* The importance of developing your personal brand
* Why networking is a crucial component to becoming an influential leader
* And much more! 

Of course, if you want to get a head start on all this, I've put together a no-holes barred manual that explains everything in detail.  You can find out all about it here: [link to sales page].

The big question, though, is: What is “influential leadership” and why should you care?

A lot of people, when they take up a leadership role, think they need to be “feared and respected”.  They feel they need to act like a drill sergeant and bark orders and get people to do as they're told “because I said so”. They think any compassion will be seen as weakness and taken advantage of. 

That may have been the case years ago, but nowadays we live in more enlightened times.

Today's leaders must influence others to achieve goals. To gain influence, they must first gain the respect of followers. I won't pretend this is an easy task; it isn't. It can be very difficult, but it's not impossible.

I'll explain more in the coming days.

Sincerely,

[Your Name]

PS. Tomorrow I'll explain the key differences between being a manager and being a leader (and they're probably NOT what you think they are).  Be sure to check your inbox tomorrow.
