Day 3

Subject: [firstname]: What do you want your podcasts to achieve?

Hey [firstname]!

Once you've decided on what niche and format you're going to have for your podcasts, the next thing you're going to have to decide on is: What do you want your podcasts to achieve?

Do you want to send more traffic to your website or blog?
Are you trying to establish yourself as a niche expert?
Do you want to piggyback off other people's expertise?
Or is there some other reason?

In a way, the reason why you make your podcasts is going to be pretty much the same as the reason you have your blog or website. 

Oftentimes, podcasting is done to build brand awareness – and that's a pretty good reason to do it.  So (for example) if you have a bricks and mortar business in the architectural salvage niche, and you use your website to help sell what's in your store, you could interview professional restorers and get tips and ideas that would be of interest to your customers.  You can end the podcast with an invitation for listeners to visit your website (or store) and checkout the latest arrivals.

Likewise if you're in the health and beauty niche and have a blog, you could do product review podcasts on the latest makeup or hair-styling products.

If you just want to share your knowledge with the world, that's fine too.  A lot of people start out podcasting, become regarded as an expert in their niche, and then go on to get offered lucrative consultancy work or a book deal.

The next question you need to ask yourself is… 

How often are you going to publish your podcasts?

The classic mistake is to try and podcast too frequently to begin with.  If you're trying to put together a podcast every day, it can quickly begin to take over your life.  Once a month is probably best when you're just starting out, building up to a weekly podcast when you've got lots of subscribers.

Talk soon!

[Your Name]

PS. You won't be making any mistakes with my podcasting success guide.  It comes with a money back guarantee!  Grab your copy now from [link to sales page].
