Day 4

Subject: Here's why evergreen niches make sense, [firstname]

Hi [firstname],

If you're really and truly stuck for a niche idea, you can't go wrong with an “evergreen” niche.

What do I mean by an evergreen niche?

I'm talking about things like: Weight loss, fitness, Internet marketing, dog training, quit smoking, get your ex back and so on. 

Just like a pine tree keeps its needles all year round, there's no “fall” season here!

That's the great thing about evergreen niches: They're always in demand.  There will always be people who want to lose weight. Businesses and individuals are always looking for the latest Internet marketing hack. Every time somebody gets a new puppy, they'll be looking for training methods. People will always fall for the marketing tricks of big tobacco companies or submit to peer pressure, and then once they're hooked, look for ways to quit.

I could go on, but you get the picture.  

It's not too difficult to service this market, either.  Although there is a certain amount of “churn” to an evergreen niche – once you've quit smoking, you don't need to learn how to anymore, for example – you'll find new people will come looking for the same information, and you can sell the same stuff to them as you did to your last customers.  So while an evergreen niche doesn't generate as much repeat business as (say) a hobby niche, new customers coming on stream more than makes up for it.

The only downside to an evergreen niche is that a lot of folk have been marketing to them for a long time, and it's sometimes hard to break into broad categories.  However, it's not difficult to come up with a new twist to an old idea.  For example: Instead of targeting the general weight loss niche, try targeting “weight loss for seniors with diabetes”.  Instead of general dog training, try “dog training for Airedales” and so on. 

Once you've come up with something that sells to an evergreen niche (and a way to sell it that works), all you have to do is rinse and repeat.

Warmly,

[Your Name]

PS. Grab your copy of my niche finding manual right now!  Here's the link [link to sales page]
