Day 5

Subject: [firstname]: Keywords hold the key to niche success!

Hey [firstname]!

One term you're gonna hear a lot when it comes to niche finding and niche marketing is “keywords”.

What are keywords?

Basically, keywords are the words and phrases people enter into search engines like Google and Bing when they're looking for stuff online.  While they don't play as big a role is search engine optimization (SEO) as they used to – too many people worked out ways to “game” the system – they are still an important factor to take into consideration when determining what niche you want to market to.

Put simply: The more times a keyword gets entered into a search engine, the more in-demand it is considered to be. As you can imagine, Google and other search engines keep meticulous records and know EXACTLY how often and how many times a keyword is entered when making a search.

The higher the count and the greater the frequency, the more popular that keyword (and niche) is deemed to be.

So how can you find out what keywords/niches are hot and what ones are not?

Simple.  Just ask.  That's right, Google will TELL you all this information for free.  Before you start thinking that the “Big G” has suddenly become altruistic, there is an ulterior motive: People bid on keywords as part of their Google Ads program and that's how Google makes its money.

There's nothing to say that you can't use this information for your own purposes, though.  

The first step is to go to https://ads.google.com/home/tools/keyword-planner/ and sign into the Google Keywords Planner.  Use your Google address and password to log in.  Once you're logged in, just follow the on-screen instructions.  The higher the price, the more popular the keyword, AND the more lucrative the niche as people who sell to it are considered to have more money to spend on advertising. 

Pretty cool, eh?

Talk soon!

[Your Name]

PS. I devote an entire chapter in my niche finding manual to keywords, and go into the subject in WAY more detail than I've been able to in this e-mail.  Find out more here: [link to sales page]
