Day 3

Subject: [firstname]: Avoid these three pitfalls.

Hey [firstname]!

With what we talked about yesterday, you may be tempted to dive right in and start choosing a niche, but hold on a second and read this e-mail first, otherwise you may stumble into the biggest and most common pitfalls that beset niche marketing.

Pitfall number one relates to hobby niches.  Just because you find a particular hobby interesting doesn't mean enough people will pay you sufficient money to build a business around it. This is particularly true when it comes to “collecting” types of hobby.  You might find collecting obscure light bulbs interesting, but that niche could be SO niche that only a few thousand people on the entire planet share this interest – and that's not enough to cover your site running costs, let alone make a living.  If you're going to choose a hobby niche, make sure it's a popular one!


The second pitfall relates to business niches.  Business niches can be more lucrative than hobby niches because, by and large, businesses have more money to spend than individuals.  Oftentimes, money spent on (say) employee training can be tax deductabe, so there's less of a problem with “buyers' remorse”.  The downside to this is others will be chasing this big money too, and there may be too many big players with large budgets at their disposal for you to get a look in.

The third pitfall relates to info niches.  For many people the Internet is their destination of choice when they want to find something out.  The only trouble is: There may be so much free information around, you'll have to come up with something unique over and over again if you want to charge money.  Even when you do, sooner or later this information will get into the public domain and effectively be worthless in monetary terms. 

Be sure to bear this in mind and avoid these pitfalls if you want to be successful in your niche.

Talk soon!

[Your Name]

PS. Don't forget your copy of my niche finding guide!  Here's the link: [link to sales page].
