Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thank you for signing up to this short e-course on finding your niche.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”.  It's also a good idea to set some time aside each day to read my messages and act on the information they contain.

Specifically we're going to talk about:

What your ideal niche should be
Some pitfalls to avoid
What keywords are and how to choose some good ones
Why competition is both good and bad
And a whole lot more!

Of course, if you want to get a head start on all this, I've put together a no-holes barred manual that explains everything in detail. You can read all about it here: [link to sales page].

So what is a niche anyway, and why should you care?

When used in the context of marketing, Collins online dictionary defines “niche” like this:

“A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.”

Put simply, it means that instead of trying to sell everything to everybody online, you target a specific market segment.  You then determine that particular segment's wants and needs, and either find or create products or services that meet those wants and needs.  Doing things this way means you can find a way to be the go-to guy or go-to gal people in that market segment turn to when they need stuff.  

Sounds pretty simple, doesn't it? Well, it is – if you do it right!  Get things wrong, and you're in for a lot of pain and hassle, as well as potentially throwing a fortune down the drain. With what I'm going to share with you over the next week or so, you'll be in a better position to get things right.

Sincerely,

[Your Name]

PS. Tomorrow I'll show you how to define your ideal niche. Everything you do next depends on getting this one right.  Be sure to check your inbox then.
