Day 2

Subject: What is your ideal niche, [firstname]?

Hi [firstname],

When it comes to niche marketing, finding the ideal niche is crucial. Like I said yesterday, everything you do next depends on getting this part right.

Your ideal niche should be…

* Something you already know a fair bit about 
* Something you're interested in
* Something other people are interested in (obviously)
* Something people are prepared to spend money on

Because I don't know you personally, [firstname], I can't choose a niche for you.  What I can do is point you in the right direction, though. 

Let's look at those points in a bit more detail.

Your niche should be something you already know a fair bit about. You'll need to position yourself as an expert if you want to be the person people turn to. You'll need to write about the subject with confidence, and know the answers to questions people will ask. That's also why it should be something you're interested in – if it's not, then everything to do with it becomes a chore.  Ideally, you should choose a niche around a hobby, your work, or what you perceive to be your calling in life. 

Obviously, this niche/topic should also be something other people are interested in too, and (as you're in this to make a profit) it should be something they're prepared to spend money on – either on your products (digital or physical) or services, on other people's products which you can sell as an affiliate, or via advertising. 

Choose carefully, because you're going to be spending a lot of time with this!

Warmly,

[Your Name]

PS. I go into more detail in my guide to finding the right niche. You can find out all about it here: [link to sales page].
