20 Tips to Amplify Your Business With
Facebook Groups

Tip #1
Use the right niche

The best niche for a Facebook group is one that is highly specific and tailored to your audience. ‘Golden Retriever Training’ is better than ‘Dog Training.’




Tip #2

Use the Right Name

The name is what will define the niche of your group, and will have a huge role in attracting the right kind of user.












Tip #3
Consider Making Your Group Secret

This makes it appear more exclusive, while at the same time utilising the power of curiosity to get more people to sign up.








Tip #4

Add Friends and Colleagues

To create early buzz within your Facebook group, add people who you would normally discuss the topic with. Others can then latch onto your conversations.















Tip #5
Use The Right Image

The image you choose for your group will be the first impression you make on many users. Choose something that communicates the subject matter well and that works in a smaller form factor.













Tip #6
 Write A Great Description

You have a few lines to explain what your group is about and why people should join.














Tip #7

Tell Your Members You’ll Be Marketing

If you plan on marketing to members of your group, tell them this up front. But make it sound like a BONUS.















Tip #8

 Welcome New Members

An easy way to create a great atmosphere and make people feel welcome and wanted is to welcome people who join the group.








Tip #9
Create Rules

Creating rules in your group will provide a framework and help set the tone.



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Tip #10
Make Moderators

Giving users moderator privileges will help you to keep everything under control in the group without creating a huge amount of work for yourself.
 










Tip #11

Use A WordPress Widget

Get people to notice your group by featuring it in a prominent position on your site using a WordPress widget.











Tip #12
 
Talk About Your Group

On your blog, on social media, in videos, and everywhere else.














Tip #13
 
Make Your Members Feel Special

Refer to your members as VIPs, privileged members, or something else that makes them feel like a part of something.












Tip #14

Let Users Add Content

This is an easy way to keep growing your brand and to make it into something self-sustaining.









 	




Tip #15

Link Your Group and Your Page

This will help you to drive more members from your page.















Tip #16

Use an AMA or Interview

You can host events in your group. An AMA with someone big in your niche is a great example.














Tip #17

Run Contests

Contests are a great option to incentivise more people to invite other users, or to spread the word about your brand.












Tip #18

Get Feedback

Companies pay a huge amount of money for market research. With a Facebook group you have this on tap – make the most of it!














Tip #19

Build Friendships

It may sound corny, but creating actual friends means having a huge network and community to back everything you do. That’s incredibly powerful and leads to true grass-routes success stories.













Tip #20

Provide Value

Whatever else you do, make sure that you respect your members’ time by providing them with some real value.













