Day 3

Subject: [firstname]: Share your knowledge with the world.

Hey [firstname]!

Being an expert is one thing, being regarded as an expert is another.  The main way of sharing your knowledge with the widest possible audience in your niche is via social media. 

After choosing your niche, the second biggest decision you'll ever make on your journey to becoming a sought-after expert and influencer is to pick your social media platform.

Exactly which one you choose will largely depend on the type of niche you're going after; however, one platform stands head and shoulders above the rest, and that's Instagram.  According to research conducted by marketingprofs.com, a staggering 93% of social media influencers prefer Instagram as it gives the best results.  This is probably down to the fact that Instagram allows you to put up a lot of visual content.  In today's world of decreasing attention spans, being able to convey an idea visually, instead of having to wade through a lot of text, makes sense.  After all, a picture paints a thousand words! The fact that people access Instagam on smartphones, and can do so whenever they have a spare moment, is also a key factor. 

If you're looking to be a influencer in the world of business, then Linked-In should be your platform of choice. This platform gives you the opportunity to share longer articles.

Regardless of what platform you go for, it's important to be consistent.  Use the same username, logo, color scheme etc. on all accounts.  In fact, I'd go so far as to suggest you sign up for as many social media accounts as possible (even ones you have no intention of using) just to stop other people from “stealing” your persona.  After all, when you become a respected influencer, others will want to capitalize on that fact, and you want them to do that in an ethical way.

That said, don't spread yourself too thinly. You'll need to devote your energies to becoming a respected expert and positive influence in your niche.

Talk soon!

[Your Name]

PS. Your copy of my guide to becoming an influencer is waiting for you here [link to sales page]
