Day 4

NOTE TO END USER: THIS E-MAIL CONTAINS AFFILIATE LINKS

Subject: The center of your influencer universe, [firstname].

Hi [firstname],

Social media is a great way to reach a potential audience and spread your influence far and wide, but there's another crucial element you need to incorporate into your strategy, and that's your blog.  

Your blog allows you to do a number of things.

First off, you can post longer articles on your blog that let you go into detail on a particular subject and showcase your knowledge.  Your blog allows you to build a mailing list of subscribers and followers who would not otherwise be able to reach you.

Secondly, you can re-purpose articles that you've written for (say) Linked-In on your blog – and vice-versa. You can offer guest posting slots to other influencers in your niche and build your reputation of the back of their credibility, and you can guest post on other influencers' blogs and get the attention of their followers.

Thirdly, you can incorporate social media posts into your blog – have Tweets in a sidebar for example – and have share buttons that encourage blog visitors to share posts to their own social media followers.

I could go on, but you get the picture!

You should use your blog as the hub of your online activities.

When it comes to the type of blogging platform to use, WordPress wins hands down. 

You'll need to get a domain name.  It's best to have your name and a .com extension. The best place to get a domain name is Namecheap [YOUR NAMECHEAP AFFILIATE LINK HERE]. As the name would imply, their prices are very reasonable. 

WordPress will host your blog on their servers, but personally I prefer my own hosting as this gives me more control.  There are lots of hosting companies around, but one I recommend is Hostgator [YOUR HOSTGATOR AFFILIATE LINK HERE]. They have a special WordPress hosting package that's, frankly, dirt cheap.

You can install WordPress in just a couple of clicks, customize your theme and be ready to make your first post in next to no time.  It's a worthwhile investment.

Warmly,

[Your Name]

PS. Another worthwhile investment is my guide to becoming an influencer.  Grab your copy now from [link to sales page].
