Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on how to become an influencer.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”.  You might also want to set some time aside each day to read my messages and act on the information they contain.

Specifically, we're going to talk about the different social media platforms you should target to get noticed, why your blog is important, ways to share your knowledge so people come to regard you as an authority (and thereby seek you out) and a whole lot more besides.  Of course if you want to get a head start on all this, I've put together a no-holes-barred manual that covers everything in detail.  You can find out all about it here [link to sales page].

So what is Influencer Marketing and why should you care?

Wikipedia defines it like this: “a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields.” You can read the full definition here: https://en.wikipedia.org/wiki/Influencer_marketing .

What it all boils down to is the simple fact that if people regard you as an expert on a particular subject, they'll listen to what you say.  An expert's opinion counts, so when he or she endorses a product or service, other people are inclined to buy it. It's a form of social proof that removes barriers to making a purchase.   However, becoming an influencer isn’t as easy as it appears to be. It requires consistent effort and a ton of patience, but (as you'll discover over the coming days) it's certainly doable, and potentially, highly rewarding. 

Sincerely,

[Your Name]

PS. Tomorrow I'll cover the most important decision you'll need to make on the road to becoming an influencer. Get this wrong and you're guaranteed to fail.  Be sure to check your inbox tomorrow.
