Day 5

Subject: [firstname]: Don't be anti-social!

Hey [firstname]!

One thing that has changed a lot over the past few years is the way social media has revolutionized online marketing. Nowadays, more people spend time on social media than on any other type of site. The proliferation of smartphones and the fact that you can get free wi-fi just about anywhere – even on buses and subway trains in some cities – means this trend is only going to grow and continue.

Taking out paid advertising on social media is one way of getting traffic to your site; in fact, with Facebook advertising in particular, you can place your ad directly in front of your most likely buyers.

But you can use social media for more than direct selling.  Being active on social media will get you noticed. Taking part in discussions will help establish you as an expert in your field.  Like I said yesterday about giving away information to your e-mail list for free, you should also be generous on social media. Participating in Facebook groups, for example, gives you an opportunity to showcase your expertise. By answering questions and encouraging feedback, you can forge valuable personal connections with your customers and keep them coming back.  Heck, you can even start a group based around your own brand.

The same goes for Twitter. The bigger your following, the more people you're reaching.  If you get a tweet retweeted by someone with a large following, you can spread your message far and wide. Why do you think journalists and politicians are some of the most avid Twitter users? Love him or loathe him, you've got to admit President Trump has this down to a fine art.

The same goes for Instagram and Pinterest. Both are a great way to connect directly with your audience.

With a Whatsapp group you can chat with up to 256 people at once – perfect for holding coaching sessions.

New social media platforms are coming on stream all the time, so it certainly pays not to be anti-social!

Talk soon!

[Your Name]
PS. Did you know there's a tool to help grow your Twitter following?  I'll tell you all about it – and a bunch of other social media tools in my Internet Marketers' handbook.  Get your copy now from [link to sales page].
