Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on turbocharging your Internet marketing efforts.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”.  You might also want to set some time aside each day to read my messages and act on the information they contain.

Specifically, we're going to talk about:

Your advertising strategy
Your e-mail list, and how to get the most out of it
Ways of using social media to get your site noticed
How to use paid traffic to give your site a quick boost
And a whole lot more besides!

Of course, if you want to get a head start on all this, I've put together a comprehensive Internet marketers' handbook that covers everything in detail.  You can find out all about it here: [link to sales page].

It doesn't matter if you're selling a product or a service online, the basic principles are the same.  The only problem is: Unlike selling offline in a bricks and mortar store (for example), customers are fickle and there's no such thing as brand loyalty.  You've got to constantly keep evolving, keep moving, and keep one step ahead of the game and your competitors. Standing still is going backwards!

By this time next week you should have a better idea about how to accomplish all this and more.

Sincerely,

[Your Name]

PS. Tomorrow I'll share some strategies you can use to get your marketing efforts out of the doldrums. This is probably the most important step you'll need to take.  Be sure to check your inbox then. 
