Day 7

Subject: [firstname], quit being so cheap!
Hey [firstname]!

Some people think that paying for traffic is a waste of money. If you do it wrong, I suppose it probably is.  Get it right, though, and it can pay dividends over and over again.

If your site is in the doldrums, paid traffic can give it quick boost.

The most popular type of paid traffic comes from Facebook and Google Ads.  Generically, this type of advertising is known as pay per click or PPC. The clue is in the name: You only pay when somebody clicks on your ad. Facebook ads in particular are great value for money because you can really narrow down the display criteria so you can be sure only people who are likely to be interested in your offer will click on your ad.
 
My favorite type of paid traffic, though, comes from solo ads.  With a solo ad, you pay a mailing list owner to send an e-mail to their list promoting your offer. It works best if you're giving something away – like a report or some software. Then you can simply add those people to your list and mail them accordingly.

Of course free traffic from search engines is great, and getting to the top position on Google for your keyword is the Holy Grail for many marketers. It's generally best to employ an SEO company to optimize your site, though, (so not exactly free) as search engine algorithms change regularly.

In this short e-course I've only been able to share a small part of all the neat tips, hacks and actions you can do right now to take your IM efforts to the next level. There's a whole bunch of stuff I just haven't had time to cover here – like how to get the advice you need without needing a huge network, how to spy on your competition, and a whole lot more.

I've complied 79 of my top actions into an Internet Marketers' handbook.  I've still got a few copies left, but they're going fast.  Grab your copy RIGHT NOW from [link to sales page]

To your success!

[Your Name]
