Day 2

Subject: Things to do before you begin, [firstname]

Hi [firstname],

If you have a job, you must make sure your boss is OK with you having a side hustle. Some employers – particularly big corporations and government agencies – have rules that forbid their employees from having any other type of employment or business interest.  In my experience smaller companies don't generally have such rigid restrictions, but they might not like it very much if your sideline business competes with theirs.  So once you've decided what type of side hustle you want to have, run it by your boss to make sure he/she is cool with the idea and doesn't have any objections.  I don't want you to get fired because of all this.

With that settled, you need to decide on what you want to get out of your side hustle.

Do you want to make some extra cash? That's the most popular reason for having a side hustle.  You might want more money to lead a better lifestyle, or you might be wanting to raise some extra cash for a specific purpose – a new car or the down-payment on a home for example.
 
Are you looking to replace your day job? A lot of people don't like their jobs, but don't want to take a leap into the unknown by quitting and starting their own business from scratch. Starting a side hustle, building it up to the point where you're making as much money from it (or more) as you do from your regular job, then quitting your job to run it full time is a solid strategy – especially as you'll be able to “bootstrap” your side hustle business by plowing all your profits back in without suffering any financial loss.

Or both?  Sometimes a sideline business can prove so profitable that quitting your job to run it full time becomes a no-brainer!

What you want to get out of it will shape the kind of side hustle that you do.

Warmly,

[Your Name] 

PS. My side hustle guide explains things in more detail.  Find out more here [link to sales page].
