Day 4

NOTE TO END USER: THIS E-MAIL CONTAINS AFFILIATE LINKS

Subject: Have you got the most important skill of all, [firstname]?

Hi [firstname],

Do you know what the most important skill of all when it comes to business is?

Marketing!

Have you got it?

I ask this question because, basically, every business is about marketing – no sales equals no income!

If your current job has a sales and marketing element to it, then you can probably adapt those skills to your side hustle venture.  In which case you can skip the rest of this e-mail and check your inbox again tomorrow.

If it's something you don't know about, then you really should acquire some knowledge of the subject ASAP.  In fact, I'd go so far as to say that you should put your side hustle on hold until you're confident you have these skills.

To market effectively, you need to have… 

* Good communication skills
* Analytical thinking
* An open mind
* Creativity
* The ability to read and interpret data
* And more.

There are lots of places online where you can pick up basic marketing skills.  Some are free, and some you have to pay for.  

As a sidebar: Even though you'll probably want to keep your initial outlay as low as possible, you should consider some of the paid-for courses as an investment rather than an expense.

Some sites where you can learn about marketing are:

Coursera [your affiliate link here]
Futurelearn https://www.futurelearn.com/courses/collections/marketing 
Udemy [your affiliate link here]

There are also some great TED Talks about marketing here: https://www.ted.com/topics/marketing 

You can also pick up marketing tips on forum sites like The Warrior Forum: http://warriorforum.com , Wicked Fire: https://www.wickedfire.com/ and Digital Point https://forums.digitalpoint.com/ .

Also, don't forget your copy of my side hustle guide [link to sales page].

Warmly,

[Your Name]

PS. Tomorrow I'll give you an insight into some of the side hustle businesses you can start right away with little or no investment. Be sure to check your inbox then.
