Day 1

Subject:  [firstname]: Thanks for signing up

Dear [firstname],

Thanks for signing up to this short e-course on Facebook advertising.  Over the coming days I'm going to be sending you a LOT of information.  Be sure to check your inbox every day, and mark my messages as “important”.  You might also want to set some time aside each day to read my messages and act on the information they contain.

Specifically, we're going to talk about:

What Facebook ads are, and the how they work
The different types of Facebook ad and what they can be used for
The different targeting options
How to formulate a Facebook advertising campaign
And a whole lot more!

Of course, if you want to get a head start on all this, I've put together a no-holes-barred guide to Facebook advertising that will enable you to hit the ground running without delay.  You can find out more here [link to sales page].

Facebook advertising has really shaken up the way people advertise online.  Forget old advertising methods. ANY business – online, offline, bricks and mortar store, product seller, or service provider can benefit from this advertising platform.  As you'll discover in the coming days, this unique system enables you to practically read your prospects' minds and turn them into customers quicker than ever before.  As the platform evolves, things can only get better.

Are YOU ready to ride the wave?

Sincerely,

[Your Name]

PS. Tomorrow I'll get down to the nitty gritty of how Facebook advertising works.  Miss this, and nothing else will make sense. Be sure to check your inbox then.