Day 7

Subject: Nothing to it but to do it, [firstname]!

Hey [firstname]!

Now you know how Facebook Ads work, it's time to formulate your action plan and start reaching out to your target audience on Facebook. 

The first thing you need to do is sign up (obviously) and build your Facebook Business Page.

Next, decide on your objective for your first campaign.  Do you want leads, sales, sign-ups, store visits, app downloads, or something else?  

Now choose your audience.  I strongly recommend you identify your ideal customer. I mean REALLY drill down and think of who this person is. What gender are they? How old are they? Where do they live? What's their job? How did they vote in the last election? What are their hobbies? And so on. 

Facebook has so much information on people, you can identify EXACTLY the sort of person you want to see your ad.

Pick your ad type. This is largely going to be determined by your objective.

Set your budget – now this is way too complicated to go into here, but details are in the manual ([link to sales page]).  Getting this right can mean the difference between running a successful, profitable campaign and losing your shirt!

Finally, get your ads running.  You can start them running right away, or set them to run at a specific date and time.  Again, this is why it's important to identify your ideal customer as you'll only want your ads to run when your target audience is likely to see them.

Once everything is running, use the analytics and other tools in Facebook Business Manager to monitor, tweak and improve your campaign.  Then rinse and repeat for subsequent campaigns.

In this short e-course I've only been able to scratch the surface of what is necessary to start and run a successful Facebook ads campaign. I go into much more detail in my Facebook ads manual. I've still got a few copies left, but they're going fast.  Grab your copy now from [link to sales page] before it's too late.

To your success!

[Your Name]. 