20 Tips To Dominate
Facebook Ads

Tip #1
Install The Facebook Pixel

Don’t delay - install it on your website even before you advertise on Facebook.
 


Tip #2

Choose A Suitable Objective

You have 11 campaign objectives to choose from - select the most appropriate for your business.














Tip #3
Know Your Target Audience

There are over 2 billion people actively using Facebook. Know your audience so you can target them effectively.








Tip #4

Don’t Get Left Behind

Your competitors are on Facebook. Don’t let them steal your customers!













Tip #5
 Test Everything

Split testing your ads will not only help you find the best ad creatives and the best audience, but it will also help you lower your ad costs.









Tip #6
 Optimize Your Ads

If you don’t optimize your Facebook ads, you’re leaving a lot of money on the table.











Tip #7

Track Events On Your Website

The Facebook pixel will help you track different events on your website. You can then segment and target these audiences later on.















Tip #8

   Boosting Posts Is For Beginners

Don’t settle for boosting posts. If you want absolute control over your ads, you need to know how the Facebook Ads Manager works.







Tip #9
Target Your Offline Customers

Create a list of people who buy from you in your physical store and upload their data to Facebook so you can create a custom audience.



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Tip #10
Custom Audiences For The Win

Always be on the lookout for different ways you can collect customer data (whether online or offline), so you can retarget them later on Facebook.










Tip #11

 Scale Your Ads

When you’ve found a winning ad set, scale your ads by targeting a lookalike audience of your highest converting audiences!










Tip #12
 
Use Carousel Ads

If you have a story to tell, carousel ads make for great storytelling. Arrange your images creatively to entice people to engage with your advert.












Tip #13
 
Getting Low Open Rates From Your Email Subscribers?

Upload your mailing list to Facebook and create a custom audience of your email subscribers. You can then retarget them with ads made especially for them.










Tip #14

It’s Hard To Sell To Cold Audiences

This is why installing the pixel is a must so you can retarget people who’ve interacted with your website. Generally, you get higher conversions with a warm audience.









 	




Tip #15

 Set A Bid Cap

Control your bids so you don’t go beyond your budget. Just make sure not to set it too low or else your Facebook ad may not run.












Tip #16

Use Video Ads

Video is a powerful medium to communicate with your audience. Be authentic and provide plenty of value so people will engage with your ad.













Tip #17

Use High-Quality Images

Your audience is not going to pay attention to low-quality images. Make sure you use high quality, stunning and attractive images for your adverts.









Tip #18

Dynamic Ads Are Awesome

If you have an inventory of products, upload it to the Facebook Catalog so you can run dynamic ads. It’s literally hands-free advertising!














Tip #19

Create A Lead Capture Funnel

Have a marketing strategy in place and use a funnel to guide people from being total strangers to paying customers in no time.












Tip #20

Go Beyond Facebook

Facebook Ads allow you to reach people on Instagram and the Audience Network. Reach them by selecting the right option in your ad placement.












