Day 2

Subject: Here's Bitcoin 101, [firstname]

Hi [firstname],

If there's one question people ask me a lot when it comes to Bitcoin it's this: What is Bitcoin anyway, and why should I care?

OK, time for some basics… 

Bitcoin is a crypto-currency.  This means it's a distributed peer-to-peer digital currency that can be transferred instantly and securely between any two people, companies or organizations. Think of it like a form of digital cash you can use to pay friends or merchants, anywhere in the world using your computer or smartphone. 

Bitcoin was invented by Satoshi Nakamoto back in 2008 – although nobody knows whether he's a real person or not.

All Bitcoins currently in existence and all Bitcoin transactions are recorded in the blockchain. The blockchain is a public ledger that records Bitcoin transactions. Maintenance of the blockchain is performed by a network of communicating nodes (servers) running bitcoin software. Transactions are broadcast to this network using software applications. Network nodes can validate transactions, add them to their copy of the ledger, and then broadcast these ledger additions to other nodes. 

The blockchain is a distributed database. In order to achieve independent verification of the chain of ownership of every Bitcoin amount, each network node stores its own copy of the blockchain.  This makes Bitcoins and Bitcoin transactions independently verifiable.

You can convert regular currencies into Bitcoins and vice versa – although some people dispute whether Bitcoin REALLY is a currency or not.

Why should you care?

Well, the rise in the value of Bitcoin over the past few months has been mind blowing!  As I write, the price of a single Bitcoin has increased by more than 60,000% since 2010.  The value increased more than 1,000% in 2017 alone. 

Some say it's a bubble that will burst and bring on an enormous crash, others see unlimited potential, while other people say that Bitcoin and similar crypto-currencies may eventually replace banks altogether.

Either way you look at it, Bitcoin is something that cannot be ignored.

Warmly,

[Your Name]

PS. I go into much more detail in my Bitcoin guide.  You can find out all about it here: [link to sales page].