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PCCA Journal|3 rd Quarter 2011 43

Terex Corporation Launches Customer-Focused Website T

erex Corpora-tion launched an updated, customer-

focused, and user-friendly website in October, providing customers, investors, and other stakeholders with fast, efficient, and easily accessible information. The newly designed website is in response to customer feedback for improved navigation, more dynamic information, and faster access to the information they seek. The site’s design is clean and simple, using straightforward copy and bold images to help users intuitively navigate to the content they want.

“We started the website revision process by launching new and improved versions of our busi-ness sites in response to customer feedback. After the successful launches of these sites, it was now time to focus on terex.com,” Terex Vice President of Marketing Kevin Janco said. “To build on the success of our new business sites, we created the new terex.com using a hub-and-spoke type model, in which visitors to the site can easily find infor-mation about the company as a whole, or within a couple of mouse clicks, seamlessly navigate to one of our business sites for more specific information on products and services.”

The initial launch of the site will be in English and applies to North American customers. By the end of this year, terex.com will launch country and language variants in German, Spanish, Italian, and French to support European customers. New and updated sites for India, Latin America, and China are in development and planned to be released in early 2012.

TriHawk HD Downhole Tools Now Available at Ditch Witch Dealerships T

he Charles Machine Works, Inc., manufacturer of Ditch Witch under-ground construction equipment, now offers TriHawk downhole tools through

its worldwide network of Ditch Witch dealerships.

The new TriHawk HD housing offers a number of patented features designed to enhance the efficiency of directional drilling, including a square drive spline that lets operators quickly and easily change tooling as downhole conditions change. Another patented feature is a boltless, pinned-lid system that provides exceptional protection for—and easy

Member News continued on page 44

www.aevenia.com 218.284.9500

3030 24th Ave So. Moorhead, MN 56560

We are Aevenia, Inc., a premier energy and electrical construction company. We offer a powerful bundle of services and back it up with 40 years in the energy and electrical construction industry. Every day, we show our customers what it’s like to do business where trust, integrity, efficiency and quality are principal values.

Page 43 - PCCAJournal3rdQuarter2011

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